Content Marketing Strategy
Great content marketing always starts with a documented strategy. In fact, it’s been proven that business are extremely more effective with one. Work with us to build a blueprint for your content success in order to consistently drive customer action.
Why Do You Need a Content Marketing Strategy?
Content marketing is more than just creating content.
We want to know why you are publishing content, what your business objectives are, what will drive results, who you’re targeting, and how we will measure your content success.
Even with all these questions to answer, our content marketing strategies are not 100-page documents that end up as expensive paper weights. Instead, our content strategy reports set forth a plan that is:
This means that once the strategy phase is complete, we have an agreed upon, step-by-step content marketing plan that we can start implementing immediately.
Ready to craft a content marketing strategy that drives results? Get started today.
What’s Included in our Content Marketing Strategy Brief?
In the early weeks of the content strategy process, we typically deliver a conceptual document called a strategy brief. The brief includes hypotheses, initial assumptions, and some high-level recommendations around:
- your business goals
- content goals
- content personas
- audience and voice guidelines
- strategic initiatives
- competitive intelligence
- content promotion and distribution
- measurement and KPIs
Strategy Presentation and Next Steps
Once we agree on the direction from the strategy brief, we’ll expand on that framework by detailing tactical steps to achieve those goals. We’ll answer questions such as:
- How is your current content performing?
- What are the content gaps and opportunities in your space?
- Who are we creating content for and why?
- What are the key themes and messages we should publish around?
- What are the recommended content types for your target audience?
- How will the content evolve over time?
- Who will be publishing the content? Where and how frequently?
How will we measure the content? We prioritize all parts of the content strategy, so if there are urgent issues, we address those as soon as possible. Our action plan might include a 90-day content calendar, or SEO fixes that need to happen before we start publishing content on your website. It’s all tailored to your business and your goals.
Your strategy sets the framework for content success. Now, we can move onto content topic ideation!
Let us create a content framework that will set you up for long term success.