To be found on Google nowadays, you need to tell a compelling story. It’s the story that your brand tells that motivates people to click further, read longer, and purchase more. Content marketing is the vehicle that drives your brand’s story to more people, and engages them consistently until they ultimately become a customer.
Why Content Marketing?
The question nowadays is really: Why not content marketing? Companies that blog 15 or more times a month get 5 times the amount of web traffic. 61% of consumers feel better about and are more likely to buy from a company that delivers custom content. And last but not least, content marketing costs 62% less than traditional marketing. If you just can’t believe it, check out newscred.com for our source. We can go on with more stats, but this is the fact that matters the most: content marketing can work for you.
Better yet, content marketing can do a lot more for your business than you might think on first glance. It’s a pretty far fetching strategy! Content marketing allows you to:
- Create engagement and trust with existing and future customers
- Answer questions about your industry, products & services that people are searching for
- Establish yourself as a thought leader within your niche
- Expand the reach of your message through social sharing
- Increase traffic to your site, gain leads, and get more business
- Address prospects where they are in the sales cycle and move them further towards a close
We Handle the Whole Content Marketing Spectrum
Content Marketing Strategy
Without a strategy, your content efforts can often fall flat. We will craft a comprehensive strategy based on research and planning to make sure we meet the goals you have in place for your business. This includes backlink analysis, a content audit, target audience research, and much more.
Here’s the fun part – creating content that gets you more traffic, more leads, and more business! From written blog posts with user friendly tips to infographics rich with industry facts, we are the king of content creation. Optimization is also a key part of the process, ensuring that search engines can easily find and properly index your content, and that it continues performing for you for years to come.
Content Promotion & Distribution
You have great content, but now what? We handle promotion and distribution through multiple social and PR channels, depending on what is right for the piece. We’ll make sure the right people are seeing your content at the right time, in order to take the most advantage out of the piece.
Why Vertical Measures?
Vertical Measures can be your trusted and experienced content marketing partner. With our experience, expertise, vetted content marketing process, and our people – we are one of the leaders in the industry. Read on to find out more about our services and why we are different than other agencies out there.
Experience and Expertise
Vertical Measures can be the one to make your content marketing work. We even wrote a book about it! We have years of experience on the leading edge of this industry, and have been managing content marketing strategies for our clients longer than most agencies out there. Our founder and CEO, Arnie Kuenn is a well-known author and speaks at conferences nationwide like PubCon, Content Marketing World, SMX, and more. We put together content marketing training programs and extensive workshops to help companies around the country create a content marketing culture that furthers the work we do for them.
The 8-Step Process
We’re in it long-term when we work with our clients, so we came up with a process that streamlined our efforts and produced the best results. That process is The Vertical Measures Approach and has 8 proven steps to move you forward. We’re not aware of any other company that has such a dynamic, continuous process or who works so hand-in-hand with you to make sure you understand how it all works. We want to equip you with the most powerful tools you can have, and our verified process has guided hundreds of our clients to content marketing success.
Search, Social AND Content
Content Marketing is still relatively new to the broader internet marketing industry, and SEO agencies aren’t always up to snuff with how it all works. Gone are the days when keyword stuffing and gaming the search engine rankings got you anywhere. Today, it’s about crafting content that is compelling, optimized correctly, distributed through prime channels, and ultimately grows your business.
We’ve made the transition from a pure SEO company to a SEO + Content Marketing agency that is praised by our industry peers. We know how to “put the marketing into your content marketing” and combine it with our extensive knowledge of search and social opportunities that only serves to amplify your efforts.