Last updated: November 16 2016. True content marketing can be a significant culture change for any organization that has built its marketing efforts on more traditional tactics. Vertical Measures conducts in-person content marketing workshops and training for organizations worldwide to learn everything from the basics to deeper strategies that can help reach (and exceed) company-wide goals, and gain more traffic, more leads, and more business.
Our content marketing seminars are an excellent way to help your team, company, or conference attendees understand the what’s, why’s and how’s of content marketing, and how to combine it with the power of search and social to accelerate any efforts. Taught within the framework of our proven 8 Step Process, these workshops are interactive, hands on, and provide tools, resources and industry insights to take advantage of right when you walk out the door. Many options are available to suit your needs and are customized for your industry vertical – be it a half day, full day, or multi-day presentation.
The curriculum of the workshops covers these topics:
- What is Content Marketing?
- Content Strategy
- Keyword and Market Research
- How to Generate 100’s of Content Ideas for any Industry
- Content Ideas & Development of Editorial Calendar
- Content Optimization for Search & SocialHow to Promote Your Content
- Distribution of Your Content Through Multiple Channels
- Link Building to Your Content
- Lead Nurturing Systems
- Measurement and Reporting
What You’ll Walk Away With
Not to mention the abundance of information you’ll have to chew on, you’ll also walk away with a few parting gifts to help keep the learning alive. You’ll receive a Certificate of Completion, proving to yourself and the world that you are now on your way to becoming a content marketing expert. Additionally, you’ll be able to keep the workbook that you will be using throughout the session. This contains space for note taking, along with an outline of the 8 Step Process so you can refer back to it when you’re honing your content marketing strategy. Lastly, you will also receive a free copy of Arnie Kuenn’s book, Content Marketing Works. This is a great resource that dives deeper into the concepts you’ll learn during the workshop, and will prepare you for real world application.
Watch a Workshop in Action
The Vertical Measures Training Team
Our trainers are industry professionals with years of experience who can lead your business through the in’s and out’s of content marketing training with professionalism and authority.
Arnie Kuenn is the CEO and founder Vertical Measures and author of Accelerate!> Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing and Content Marketing Works: 8 Steps to Transform your Business. Arnie is a frequent speaker at conferences such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. Arnie is also an instructor for the Content Marketing Institute and the Online Marketing Institute. A more complete list of his prior speaking engagements is available on Arnie’s Speaker Bio page, as well as booking information.
Quinn Whissen is the Director of Marketing at Vertical Measures. She leads internal cross-platform content marketing efforts, working with individuals from every department to produce useful content for our readers and prospects, ranging from weekly blog posts to free guides and larger campaigns. She has keen insights into both the high-level strategy work and day to day implementation that goes into creating a content marketing culture that can fulfill Vertical Measures’ mission of more traffic, more leads, more business. Quinn speaks in public regularly on topics of unconventional marketing, the importance of content, social engagement, and more.
Drew Eastmead is Director of Content Marketing Education at Vertical Measures. Since 2014, he has been training clients, presenting custom workshops and webinars, and speaking at events, including Digital Summit Phoenix and the Western Veterinary Conference. He was also deeply involved in the Search Engine Strategies and ClickZ Live conferences for five years. As one of Vertical Measures’ Content Coaches, Drew’s digital expertise includes content marketing, content strategy, website management, SEO, social media, e-mail, and user experience.
Shana Sullivan is a seasoned project manager at Vertical Measures who specializes in working with businesses to perfect their digital marketing strategy efforts. She oversees a range of projects, from content development for small businesses to in-depth SEO strategies for large enterprise-level organizations. She plans the timelines, controls the project scope, and identifies and mitigates risks, all the while keeping the lines of communication open between her clients and internal subject matter experts. Shana is also a trainer for Vertical Measures, teaching their signature half-day content marketing workshops around the country.
Mike Huber, Director of Business Strategy, has over 20 years experience in marketing and advertising. Starting out in newspaper advertising, Mike has seen the transformation of print to digital. For the past 15 years, Mike has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for his clients. Mike is an accomplished public speaker and presents frequently on advertising and marketing topics.
How We Do It
Our content marketing training sessions and workshops reflect the years of research and client/internal testing, including our knowledge gained during our transition from an SEO to renowned content marketing agency. You are assured to receive the highest quality of information on content marketing and how it can revolutionize your businesses’ marketing efforts. But don’t let us try to convince you, here’s what other folks have to say…
“The content marketing workshop was fantastic! Lots of under the hood tricks to get your content and website noticed.”
“Arnie’s presentation on Content Marketing was my FAVORITE of the entire conference and the most useful.”
“The content marketing workshop was fantastic. A lot of useful and informative info.”
“The Content Marketing Accelerator workshop at SMX 2014 was a great session. Quinn Whissen’s presentation was excellent and she did a great job keeping the group engaged all day. I took away a lot of useful information and tips that I plan to implement immediately. Thanks Quinn!”
“The pre-conference content marketing workshop was worth every penny the entire conference charged for attendance. Arnie Kuenn, president of Vertical Measures, had a lot of knowledge to drop; and I was struggling to both take notes and forward ideas back to my boss as fast as I was thinking of them.”
“Arnie Kuenn is a dynamic presenter who engages the audience and clearly conveys information. His speaking is grounded in deep real-world experience. I would recommend him to anyone looking to educate an audience about online marketing.”
“Great presentation Quinn. I am now using the research tools, putting content ideas in a spreadsheet, and creating an editorial calendar. This workbook is my new ‘go to’ for my content strategy. Also, thanks for the e-book, this class was worth the price of admission, alone.”
“Arnie Kuenn was the highlight of Digital Summit 14 – even if I’d seen no one else, it would have been worth the money.”
“I now understand content marketing better than I understand my Comcast remote control-thanks to Arnie Kuenn.”
“Just got schooled by Arnie Kuenn and Mike Huber at content marketing workshop. Great session, took 6 pages of notes as takeaways!”
“Quinn Whissen is a content marketing genius. Her presentation was engaging and insightful from start to finish, with practical tips in between. I learned a lot from her, as a fellow content marketer, and felt inspired to put new practices into play after returning to the office (and have already seen success with them). I would highly recommend her presentation to marketers across all industries and roles.”
“Arnie is a dynamic speaker. His topics are not only engaging, but must-hear if you want to be ahead of your competitors. He delivers quality content and we received many wonderful comments from our attendees on how they need him back for future training events. I would highly recommend Arnie as a speaker for any organization looking to reach the top. Thanks Arnie!”
“Thank you, Quinn! I really enjoyed meeting you and I learned a ton at your workshop. I will be able to drastically improve our content strategy! I am happy! Thanks!”
“Arnie’s presentation to the Minnesota Search Engine Marketing Association was the perfect blend of strategic ideas and tactical detail our advanced audience requires. Arnie covered New Link Building Strategies in great depth and answered numerous questions and furthered audience ideas. It also stood out to me that Arnie was at our event an hour early to talk with attendees one on one and also stayed after to do the same. Needless to say our post event survey to our members raved about Arnie and his contribution across the board.”
“Arnie I wanted to let you know that our of 62 speakers you were rated the top speaker of our conference. Your professionalism and research into our industry certain paid off! Thank you.”