Content Development Case Study #1
Contest Creates Backlinks
This content development case study demonstrates how running a contest can help increase backlinks and visitors to your website.
Develop and promote a contest that attracts backlinks and visitors while building a list of potential clients.The contest consisted of a $5000 giveaway of link building services. It was promoted in a variety of ways to increase the visibility of the page as well as the number of entrants into the contest.
- Blog post on our own website
- Digg, Sphinn by various readers
- Twitter, MySpace, Facebook, LinkedIn
- Press releases
This contest created 819 total backlinks, 38 backlinks from unique URLs and 1,380 unique visitors. The page itself was almost immediately given a Pagerank of 3 (PR 3).