December 21, 2007 – PHOENIX, AZ. Arizona search engine optimization company, Vertical Measures, recently released the results of an extensive study into the top SEM and SEO training programs and resources available at the university level today. While the study turned up some impressive programs, the overall findings were a bit disappointing, officials said.
"Some of the programs we found are outstanding," said Arnie Kuenn, Vertical Measures’ president. "Unfortunately, what we found overall is a major gap in university-level training for this important field of study."
SEM (Search Engine Marketing) and SEO (Search Engine Optimization) training, resources and educational tools are essential for helping people learn the skills necessary to succeed in this relatively new marketplace. For business owners, advertisers and marketers to enjoy the rewards of the online world, a basic understanding, if not a mastery, of SEM and SEO is vital. Without an understanding of the principles involved in generating targeted traffic, web sites and online businesses frequently fail.
Vertical Measures’ used the two most popular Internet search engines, Google and Yahoo!, to seek out the best educational programs at colleges and universities. The result of its efforts is a sizable listing of the top programs the company was able to identify. Vertical Measures’ desire was to help others interested in learning correct SEM and SEO practices locate the very best curriculum available, while enabling them to weed out less-than-desirable programs.
"There is simply a lack of university-level SEO and SEM curriculum out there today," explained Kuenn. "In fact, if you do a basic Internet search for these two topics, chances are strong that you will find an overwhelming number of non-relevant listings."
While Vertical Measures’ study did not result in the identification of an abundance of high-level training as was hoped, it did uncover some impressive programs. Some of the outstanding programs found are offered by such schools as the Harvard Extension, DePaul University, James Madison University’s College of Business, New York University’s Schools of Continuing and Professional Studies and Rasmussen College, among others. Rutgers’ Search Engine Marketing course was identified as being one of the best of the best. This nationally recognized SEM online course teaches the ropes of SEO, pay-per-click marketing, copywriting and more.
The methodology and results of Vertical Measures’ study can be found online at www.verticalmeasures.com/education.html . The company welcomes information on SEM or SEO training programs available that are not included on the list to ensure the resource is as current as possible.
"We set out to create a comprehensive listing of the best university-level curriculum available," said Kuenn. "While the results are not quite as high as we would have liked them to be, we stand ready to update and add to this resource as new, high-quality programs are brought to our attention."
About Vertical Measures
Vertical Measures offers complete Internet marketing services geared toward helping businesses improve their online presence and their rankings with the most popular search engines on the Internet. The company’s highly trained team of SEM experts shares more than 40 years of combined experience in information technology.
For more information on Vertical Measures or the educational availability study, please visit www.verticalmeasures.com or call them at (602) 476-1889.