Three Ways Keyword Grouping Improves Your Copywriting
Keyword grouping—organizing your keyword research into small groups of tightly related terms—benefits your search marketing efforts at pretty much every level. Some of those benefits are more obvious than others; for example, keyword groups are essential for cost-effective pay-per-click (PPC) marketing, since close-knit ad groups earn higher Quality Scores.
Keyword grouping saves you time
Keyword grouping leads to more natural-sounding copy
Keyword grouping helps you capture long-tail traffic