The Olympics Impact on Google Search Results
This year’s Winter Olympic Games, which started last Friday, provided us with a unique opportunity in that we were able to track the event and see how it affected rankings in Google. Typically, when news breaks it’s not easily predicted, which therefore makes it difficult to track and measure the changes that take place within SERPs. However, with the Olympic Games, we were able to see the event coming, and prepare for it, taking screenshots and analyzing how a SERP page develops along with developing stories.
A Week Before the Games
About James Constable
James is a Campaign Manager at Vertical Measures, looking at client's Internet Marketing from a strategic viewpoint to get them the best possible results for their business needs and budget. His blog posts revolve around strategy, analytics and keyword selection.
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