Comments on: SEO vs. Pay Per Click Advertising

By: Patty Hermes

Patty Hermes — Thu, 04 Mar 2010 06:40:04 +0000

Here is a study I rather enjoyed…
Recent study by Engine Ready, Inc. disproves that SEO generates a higher ROI
To be able to speak confidently about the pros and cons of doing a purely SEO program versus SEM or a mix. A recent study by Engine Ready, Inc. disproves the thought that search engine optimization generates a higher ROI than paying for clicks using a PPC advertising model. The study found that Paid search visitors bought 41% more than those from organic searches and Paid traffic converted at a 20% higher rate that of traffic from organic.

The Engine Ready study is based on an analysis of 20.8 million visits and 108 million page views to 26 e-commerce sites from July 1, 2008, through June 30, 2009.

By: venkat

venkat — Wed, 14 Oct 2009 22:47:57 +0000

thank u..

nice information.
I think Pay Per Click and SEO should work in harmony

By: Mary Ann

Mary Ann — Wed, 22 Apr 2009 20:08:06 +0000

SEO is always a long term strategy. While there are some tricks and methods for getting ranked for certain keywords in a week or so, for the most part you're looking at several months to really start seeing the fruits of your labor. When you're using pay per click, you can start seeing you ads run in less than 30 minutes.

By: Amy Lynn

Amy Lynn — Sat, 18 Apr 2009 04:59:28 +0000

Paid Ads are not the way to go, I believe.

It's like homemade mashed potatoes verses dried potato flakes IMHO.

I like my traffic made from scratch.

By: Joel McLaughlin

Joel McLaughlin — Fri, 17 Apr 2009 22:12:18 +0000

Great breakdown. I think Pay Per Click and SEO should work in harmony, and if both is utilized properly you can have a very successful website!