07 Jun 2016

SEO 202 Series: Improve PageSpeed, Boost SEO

This is the sixth video in our SEO 202 video series. We show you how to assess your website’s content from your users’ perspective, how to identify where you have a content gap, and how to fix it with supporting keywords..

No matter what kind of website you’re running – an Ecommerce business, a blog or a B2B site – PageSpeed is an integral part of optimizing your organic search rankings and conversions.

From big SEO studies to daily industry news sources and blogs since 2010, PageSpeed has been a mainstay in the conversation around which search engine algorithm factors are the most salient and how they correlate to top rankings.

PageSpeed, in effect, is the time it takes for someone to load your webpage and start interacting with it, so slow PageSpeed can have significant impact on the user experience. When you consider Google’s mission is to “organize the world’s information and make it universally accessible and useful,” it’s easy to see why PageSpeed is part of Google’s ranking algorithm. Slow PageSpeed = poor user experience = negative ranking. Furthermore, numerous PageSpeed studies like this one and this one have shown that users are impatient; about 47% of visitors will bounce off a website that takes longer than 3 seconds to load. If visitors will abandon a site that quickly, they’re probably not sticking around long enough to convert into customers. Bottom line: slow loading pages cost you rankings and customers.

This latest SEO 202 video shows you:

  • How PageSpeed affects search engine rankings
  • How to benchmark and measure PageSpeed using industry-favorite tools
  • Three top tactics for decreasing page load times

Faster loading webpages result in stronger organic rankings, higher conversions and better user engagement. See our full transcription on how PageSpeed affects SEO.