08 Apr 2015

SEO 101 Series: Using the H1 Tag [VIDEO]

This is the first of six SEO 101 series videos on the fundamental building blocks that make up well optimized websites. Each post over the next 6 weeks will cover a different topic in short, to-the-point videos that will help you ensure the health of your website and your published content. After all, you can’t be successful at content marketing or other initiatives unless you build your website on a strong SEO foundation. To check back for the weekly videos, you can find the list here or sign up for email updates.

Using H1 tags can help to improve your rank in search engines by helping the bots to better understand what your page is all about. If you are not sure what an H1 tag is, this video can help you to understand how you can use it effectively and tell if the tag is being used properly. This SEO tutorial video is meant to teach you all about using the H1 tag to improve your onsite SEO.

Transcript of the Video:

Today we will be discussing how you can use H1 tags, also called “heading tags” to improve your on-page optimization and user experience.

As you can see, we’re looking at the Vertical Measures website. The title of the content we can see stands out from the rest of the content on the page, and this is what’s known as a heading. At the top of the page should be an H1 tag to encapsulate the title of the content on your page.

I would like to point out that the title of this content is here on the page, but this is not to be confused with the page title tag, which can be found at the top of the browser here and is what shows up on the search engine results page. In some cases, these two can be different.

H1 is the most important header tag on a page, although they go do to H2, H3, and so on. We use Heading tags to tell the search engines what is important for them to associate with and recognize on the page. We use the numbers to tell them what to notice first, which would be the H1 then on to H2 etc. We use only a single H1 tag per page so it is clear what is most important.

You want your H1 heading to contain the specific keywords that you’re targeting for that page. When we created the page title up here we did keyword research to find those terms that would be of interest to our visitor. We want those keywords to be utilized within the H1 tag as well. It’s important to be consistent between the page title and the h1 tag with your keyword set and language.

As you’re looking at your website, it may not be obvious whether or not you’re using the H1 tag. Right click on the page, View Source, and this pulls up the source code behind the site. To see if we’re using the H1 tag, we click on Edit and Find, and then we would type <H1>. And here you can see we have the H1 tag that we are using, and it is that one that we see on the page. This is the page title in the code.

We also use heading tags to break up content on the page so that it is easier for visitors to interpret and understand. You may have noticed that each heading has a certain look and feel. The H1 is visually the most prominent, and the style changes for H2 and so on. This helps your readers quickly know what it is that has the most importance in the content they are reading.

Learn more about Heading tags here.