The need for real-time search is a growing issue for search engines like Google, and the former MSN search engine Live. MSN, in an attempt to address the issue, developed Bing creating a "decision engine" that claims to provide better results; I’m sure you’ve seen the commercials. We’ve all been anticipating the arrival of a new and improved Google to address the issues, and we may see it soon: Google Caffeine.
While Google’s Matt Cutts explicitly states the new update is not in anyway an attempt to compete with Bing, there is something to be said about the timing of the update (The Bing/Yahoo partnership was announced just two weeks ago). Google’s rolled out the
Caffeine update, which engineers have been working on for several months claims Cutts.
Initial testing by some experts shows faster search retrieval times, more search results, and better accuracy. There are a few quirks to be worked through, but in general the new engine seems to
integrate some real-time search improvements.
Have you checked it out? Tell us what you think.
As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new Account Managers.
In addition to her client work Kaila is a regular author on Search Engine Watch writing about social media topics, and has been featured on Mashable and Click-Z, as well as many other online publications. Kaila has also presented at the American Marketing Association (Phoenix) and Local First Arizona.
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Tags: Google, google caffeine, real time search, SEO
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on Friday, August 14th, 2009 at 5:16 am and is filed under Search Engine Optimization.
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August 16th, 2009 at 4:52 pm
First thing I noticed on one site was a few less links showing, bit of a concern… and can’t say I’ve ever been worried about the speed at which google brings results. Thanks…
August 16th, 2009 at 9:52 am
First thing I noticed on one site was a few less links showing, bit of a concern… and can’t say I’ve ever been worried about the speed at which google brings results. Thanks…