The need for real-time search is a growing issue for search engines like Google, and the former MSN search engine Live. MSN, in an attempt to address the issue, developed Bing creating a "decision engine" that claims to provide better results; I’m sure you’ve seen the commercials. We’ve all been anticipating the arrival of a new and improved Google to address the issues, and we may see it soon: Google Caffeine.
While Google’s Matt Cutts explicitly states the new update is not in anyway an attempt to compete with Bing, there is something to be said about the timing of the update (The Bing/Yahoo partnership was announced just two weeks ago). Google’s rolled out the
Caffeine update, which engineers have been working on for several months claims Cutts.
Initial testing by some experts shows faster search retrieval times, more search results, and better accuracy. There are a few quirks to be worked through, but in general the new engine seems to
integrate some real-time search improvements.
Have you checked it out? Tell us what you think.
Kaila is a Sr. Account Manager at Vertical Measures. She works directly with clients to evaluate and analyze their overall Internet Marketing needs, creates sales proposals and recommendations. In addition she regularly reports on client rankings, gives SEO advice to brands in a variety of industries and manages client expectations.
Kaila has a background in social media marketing, link building, SEO and content marketing. She’s an active blogger on SearchEngineWatch.com, and an avid social media user (@cliquekaila on Twitter). She brings her experience to the table with new clients and enjoys writing about her experiences as well here on the VM blog and throughout the web.
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Tags: Google, google caffeine, real time search, SEO
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August 16th, 2009 at 4:52 pm
First thing I noticed on one site was a few less links showing, bit of a concern… and can’t say I’ve ever been worried about the speed at which google brings results. Thanks…
August 16th, 2009 at 9:52 am
First thing I noticed on one site was a few less links showing, bit of a concern… and can’t say I’ve ever been worried about the speed at which google brings results. Thanks…