Quality Link Building Page Hijacked!

July 24th, 2009 • By:  • Search Engine Optimization

The Laziest SEO’s on Earth!

hijacking-hot-spotGetting spammed is something that isn’t new to us here at Vertical Measures (see our post from February "Search Engine Optimization Spam"). Spam is a big problem all over the web; how much is spam costing your company? One company provides an ROI calculator to figure out just that. Spam is not just those pesky e-mails telling you you’ve won the UK lottery, it can also come in the form of scraped content. 

Take for example one site that we found scraping our information, verbatim! This page seo-solution-delhi.blogspot.com/2009/07/quality-link-building.html is exactly how our page looks here: http://www.verticalmeasures.com/services/quality-link-building/. (Notice, we’re not linking to them, why give them extra juice?!) It appears they took our page that ranks #1 for the keywords "quality link building", and turned it into their own page. Funny thing is everything on the page still says Vertical Measures, not their company name!  But they did take the time to remove our links and insert theirs. That is about as lazy and scummy as it gets. You can tell they didn’t put much time into it: check out the SEO Service India icon on the right side of the page….with a picture of Italy?!? You’ll also be informed directly below that section that this page is protected by Copyscape….seriously.
missing-wheres-waldo-creative-commons-user-walknbostonSite scrapers are very common, but this was a very manual process. This lazy person basically surfed Google for the top ranking pages and scrapped them to build his site. If you cruise around the site a bit longer you’ll find that basically their whole site is stolen content. Are you one of the victims?  We found several link building & SEO companies that we know with their content posted on this site. Play a little SEO "Where’s Waldo" and see if your site’s content is getting hijacked. 
Google tells us just how bad duplicate content is, but what if you have no control over it? In a sense you do have some control. The Digital Millennium Copyright Act does not allow for copyright infringement. Google allows you to submit your information via mail or fax, and they will take it under consideration. It’s also suggested that you contact the site owner directly to ask to have the content taken down.

While, in this instance, we aren’t going to spend too much time trying to get the content down, it does beg the question: How far would you go to protect your content, and call out those that don’t play by the rules? 

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Kaila Strong

As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink analysis and train peers on SEO fundamentals.
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This entry was posted on Friday, July 24th, 2009 at 5:44 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “Quality Link Building Page Hijacked!”

  1. Scott Hendison Says:

    Ahh, scummy indeed – At least it’s an overseas company. This same thing actually happened with my old business site with a US company! Stole my home page word for word! I phoned them, and they had outsorced – to India ;)

    (Who outsources their own home page text?!? How lazy!)

  2. Dr. Grant Stowell, Frisco Chiropractor Says:

    I suppose I’m sensitive about my content being scraped as I would take whatever action is necessary to get it removed.

    Articles that I write and publish on the web are my professional output, they reflect on my reputation as a doctor. Certainly I want to control where they appear and in which context they are viewed.

    Dr, Grant Stowell, DC

  3. Kelsey Says:

    Wow! That is unbelievable. Good call not linking to them directly.

  4. Monica Says:

    It took me quite a few seconds and pinching myself twice to check that what I was reading was true. Unbelievable!!! I’ve twitted your post hoping that it makes people aware of this “hazard”. I try to be very jealous of my own content online but from now onwards I’ll be extra vigilant.

  5. neeshu Says:

    Thanks for the great info I do copy content from msn etc but I never forget to mention the link from which the data has been taken at the bottom of each post

  6. Andy Says:

    It recently came to my attention that a blog had scraped word for word an article I wrote for my hub page and replaced the links with their own. I havn’t been unable to contact the blog owner but have left many comments on the post. Then another copy of the article appeared on another site, again scraped. This time they removed it. It’s very annoying.

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