PageRank Sculpting or Link Consolidation: The Debate Continues
During SMX-Advanced in Seattle and WordCamp in San Francisco this year Matt Cutts revealed some interesting information about PageRank sculpting, causing a firestorm of debate between professionals in the industry. Let’s first discuss what PageRank sculpting is, and then get into the details about the big debate.
Most tend to agree with Rand, and his link consolidation methodology. The concept is simple: create a site that is easy to navigate for both bots and human eyes. If this involves consolidating your pages, then by all means do so. If you end up consolidating your pages, you are in essence sculpting your PR, but that should be just a side benefit. The debate continues, but one thing is for sure: the process of PageRank sculpting is becoming a thing of the past, and more emphasis is being placed on usability.
About Kaila Strong
As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink analysis and train peers on SEO fundamentals. +Kaila Strong