Comments on: February Google Update – What You Need to Know

By: Anton Koekemoer

Anton Koekemoer — Tue, 06 Mar 2012 09:54:44 +0000

Great post – Totally agree with what Kalia wrote. Thanks for a great read.

By: Kaila Strong

Kaila Strong — Thu, 01 Mar 2012 22:04:12 +0000

I’m right there with ya Lynna. It’s so frustrating and also hard to explain to a client who doesn’t deal with this stuff everyday. Thanks for the comment!

By: Lynna

Lynna — Thu, 01 Mar 2012 21:55:29 +0000

I’m interested in this – “Improvements to ranking for local search results”.

It’s good to know that they’re consistently working on these updates but it’s also frustrating. For example, a client ranks well organically but not so well on Maps or even has their listing disappear then reappear sporadically… which I think is closely tied to algorithm updates. I hope Google works out the kinks soon and lets us know more about the local ‘signals’ they’re interested in.

By: Kaila Strong

Kaila Strong — Thu, 01 Mar 2012 19:21:57 +0000

Thanks for the comment Kane. My hope is it’s anchor text too. Too much over reliance on exact match anchor text by newbie (and sometimes even advanced) SEOs.

By: Kane Jamison

Kane Jamison — Thu, 01 Mar 2012 19:03:53 +0000

Regarding the linking change:

My hope is that it’s anchor text. It’s one of the most overweighted signals and 90% of exact match anchor text is being done by SEOs.

My guess is that it’s not nofollow – it’s too prevalent for advertising and comment spam to totally throw out the window.