Advancements in Search: External Resource Indexing
Google recently (well Friday to be exact) announced they are now able to index sites scripted with "AS1 and AS2 even if the ActionScript is obfuscated….we index sites with AS3 as well". Prior to this launch, results did not appear because all of the relevant content is contained in an XML file loaded by an SWF file. The XML file is not part of the page. In the past, unless it was in the page it didn’t get indexed. Now external files can get indexed too.
Google has been updating their algorithms with Flash for a bit now, and many in the industry are cautious. We’ve always been taught that flash is bad for "indexability", and some experts think it’s already overused as it is. Many warn that this may not be the right road for Google, but in my opinion any changes to improve "indexability" are good changes – so long as usability is not affected.
About Kaila Strong
As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink analysis and train peers on SEO fundamentals. +Kaila Strong
The Weekly Measure: Diagnosing Organic Traffic Decline, Facebook’s Upcoming “Reactions” Feature & How to Target Generation Z
Feb 04, 2016
The Weekly Measure: Clearing Up Link Rot, the Evolution of Active Social Users & Creating Relevant Content
Jan 29, 2016
The 30 Best Content Marketing Articles on the Web
Jan 26, 2016
The Weekly Measure: Proper Use of Anchor Text, Social Media Images Best Practices & the Necessity of Content in 2016
Jan 22, 2016