As most SEOs know by now, a strong authoritative website does not need to be owned and operated by a large multimillion dollar corporation with an endless budget. With the strength in social networking, a website with very strong authority might only need to have the trust with the people in a certain niche. Now days, there are authoritative websites in every subject, from hair products to sports training. Understanding how to build authority to your site may require a bit of knowledge in internet marketing, but once you get the ball rolling in the right direction the possibilities are endless for your brand. (more…)

Brad Kuenn

Brad provides support to Vertical Measures senior staff and project managers in the areas of online research, blog posts, content editing, link building and research for content development. He has a passion for writing as well as art, which shines through in his work for clients. His creativity and attention to detail makes him a valuable asset to our online marketing staff as we are constantly seeking out new and innovative ideas.

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Google announced an update to their algorithm which penalizes excessive “above-the-fold” advertising on websites. The change is intended to downgrade web pages where the content the user is after is given very low or small placement relative to ad content. (more…)

David Gould

David comes to the Vertical Measures team with over a decade of experience in online development. As the Web & Design Strategist, David is responsible for the look and functionality of the Vertical Measures website, blog and online applications. His programming skills allow him to complement form with function: with a strong technical background, he is able to combine innovative design with dynamic programming. David developed and maintains Vertical Measures’ proprietary project management software, EDWARD, and contributes to the design of the company’s visual branding materials.

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With Google’s recent announcement of Search Plus Your World, there seems to be conflicting view points on whether or not the social network is worth our time. It’s clear that at the moment, that the network is not as big as the hype surrounding it. Nonetheless, we know from watching Facebook and Twitter grow that these things take time. In Arnie Kuenn’s post, he concludes that even though Google’s new social updates may not affect each of our search results immediately, they eventually will. This is why it is critical that businesses get their foot in the door, and make their social presence known on Google Plus now. This means not only setting up a profile, but optimizing it properly to ensure higher search engine rankings. This post will discuss all of the key components necessary to do so. Please refer to the Vertical Measure’s Google+ profile at any time during the post when you need an example. (more…)

Sarah Schager

Sarah Schager is an internet marketing strategist at Vertical Measures who specializes in organic search engine optimization. Some of her specialties include social media strategy, link acquisition, local search and content development management.
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Fixing your web presence is a lot like getting your car tuned up. You really have to make a diagnosis prior to getting your problems fixed.

I recently listened to a radio show where the host was talking about how consumers often self-diagnose their car problems. The announcer related a story where a customer brought his car into the shop and told them to “Give me a tune-up and align the front end because I keep hearing noises when I drive.”  Based on these instructions, the service shop did the tune-up and front end alignment. (more…)

Mike Huber

As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development.

Mike has a wealth of experience in marketing and advertising. Starting out in newspaper advertising, he has seen the transformation of print to digital. For the past 15 years, he has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for clients.

Mike is an accomplished public speaker and presents frequently on advertising and online marketing topics.

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This Internet marketing infographic guides you through the key tactics that can be used to build authority for your website. These tactics fall into three major categories; link building, social media marketing and content marketing.

The Authority Building Machine also warns against using black hat practices that could land a website in search engine jail, a place that is not easy to escape. So stay on track and have fun! (more…)

Daniel Dannenberg

Daniel Dannenberg is a Graphic Designer at Vertical Measures and provides the company with his design knowledge with branding, illustration, and information graphics.
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