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When we give presentations to different business groups we are often asked how Google works, and of course how you can optimize for it. This video came out about a week ago and many websites have already shared it, as it is one of the first times we have heard such an explanation from Google itself (well actually Matt Cutts of Google, but you know what we mean). (more…)
Draw Something, the mobile game that is 75% Pictionary and 25% Wheel of Fortune, has been a phenomenon since its release on February 6. It’s enjoyed over 35 million downloads to date, and developer OMGPOP was purchased for $180 million by Zynga, of Farmville and Words with Friends fame. So what’s made the app so successful and, more importantly, how can that make our websites better? (more…)
On Monday, Google’s inside search blog announced they were rolling out (and had already rolled out) 40 changes to the Google algorithm, “Search quality highlights: 40 changes February“. While Google makes changes to their algorithm on what seems to be a daily basis, updates such as these can cause some alarm. After highly publicized updates, such as Panda, more and more website owners are paying attention. With so many changes, updates and announcements, however, it can all be so confusing! What do you do with the information?
As I’ve written about previously, last year Google, Bing and Yahoo! announced joint support for the schema.org semantic markup standard. The standard provides a way to mark up content with microdata so what each element means is clearly and explicitly stated in the code. The benefit is that an increasing variety of content types – products, local businesses, reviews, events – can be served up in search engine results with rich snippets. These rich snippets make the most of your search results ranking with eye-catching, custom information like thumbnails, ratings, and geo-targeted information.
Now schema.org has released its standard for video, providing a way to optimize the fastest growing segment of online content. (more…)
