H1 tags can improve your search engine ranking. But maybe you don’t know what that means, or even how to tell if your website is using the H1 tag properly to maximize your search engine placement. This SEO tutorial video is meant to teach you all about using the H1 tag to improve your onsite SEO. Watch the video below or visit YouTube to watch this SEO video on H1 Tags
Headings are pieces of HTML code that allow you to make certain words stand out on a page. To understand how headings work on a web page, let’s consider an article in a magazine or newspaper. The title of the article is usually bigger and more pronounced than other words. It may be bold, colored, underlined or have some other format quality that makes it stand out. Whatever the case, this allows you to scan a page in a magazine or newspaper and pick out the sections you want to read. An H1 tag is similar. It makes certain words to stand out, which allows readers of your website to see what the page is about immediately, and determine whether or not they want to read it. It also helps tell search engines what your page is about, and when used in conjunction with page title, META description, keywords and keyword targeted content, helps improve search engine ranking for specific keywords and phrases.
In the SEO video above, we show you how to look at the HTML code behind your site, and see if your pages are using H1 tags. To do so, follow these steps:
The H1 tag is the most important heading because it’s the highest level tag that shows what your specific page is about. Search engines generally give this tag more weight over other headings, so it usually improves your search engine ranking when you use it correctly and in conjunction with other onsite SEO techniques.
Yes, but not as important to the search engines as your H1 tag. Unlike the H1 tag, you may have multiple H2, H3, H4, H5, and H6 sub-headings. Think of these sub-headings as ways of organizing the content on your page for your readers more than for the search engines. These headings should also contain important keywords and help organize your content into sections, so readers can scan your page and decide if it’s something they’re interested in reading.
To determine if you’re putting your H1 tag to good use, follow this advice:
If you have questions about using headings, or need help optimizing your website, contact your webmaster or contact us—we’ll be happy to review your site and assist you in optimizing your website to improve your search engine ranking.
Matt Cutts of Google discusses the use of more than one H1 tag on a page
Matt Cutts discusses the order of heading tags on your page