Here at Vertical Measures, we like to think of ourselves not just as marketers, but as teachers. We strive to provide our clients and followers with all the tools and resources necessary to grow their business online. Explore the resources on this page to learn from us on a variety of digital marketing topics.
Content Marketing Resources
Our favorite type of content to create, for both ourselves and our clients, is the free guide. For us, this means pooling our internal resources on a topic we are passionate about and giving you access to a deep dive on a particular topic. Download our free guides, some short and some long, to get a wealth of information on topics, including:
- The Future of Content Marketing in 2015 & Beyond
- The Beginners Guide to Content Promotion
- Content Marketing Quick Start What is Content Marketing?
- Content Calendar – Editorial Planning for Content Marketing
- 8 Steps to Successful Content Marketing
- 12 Compelling Content Concepts
We like to call ourselves a “content marketing agency with an SEO backbone,” and we mean it. You can’t build a content strategy without a strong SEO foundation. Here are the SEO training resources we’ve produced for you to get a leg up on your competition.
- Complete Google Penalty Recovery Kit
- SEO Best Practices Guide
- SEO 101 Video Series
Content Marketing Books
We’ve written two comprehensive books on internet marketing, Accelerate! (2011) and Content Marketing Works (2015). Expounding on topics laid out on our blog and free guides, these books provide tangible, real-world advice to crafting successful digital marketing strategies. Authored by Arnie Kuenn and Brad Kuenn, our most recent book, Content Marketing Works, walks readers through the 8 Step Process we’ve honed over the years of working with our clients, and is reflection of what we’ve learned to be the ins and outs of truly successful strategies.
Internet Marketing Webinars
Every month, we host an educational internet marketing webinar covering a variety of different topics, from SEO to content marketing, link earning strategies, and more. Some of our most popular webinars have been highly technical dives into certain aspects of digital marketing like Google Penalty Recovery, while others have been philosophical looks into getting investment for content marketing within your organization. We’ve saved all our webinars in a library for you, so dive in to hear from some of the top experts in our industry with a full video recap and slides.