Landing Page Optimization Part 1 – Overview
Landing page optimization is one of the "three legs to the stool" in the Google quality score battle ( the other two being keywords and ads) and it’s often the one that professional PPC managers have the least control over.
- Be concise
- Have clear calls to action
- Flow easily
- Reflect the keywords that brought the visitor to the page.
The Weekly Measure: Content Swipe Files, Twitter’s News Feed Update & Local Citations
Feb 12, 2016
10 Good Local Citations You Can Get Right Now
Feb 10, 2016
The Weekly Measure: Diagnosing Organic Traffic Decline, Facebook’s Upcoming “Reactions” Feature & How to Target Generation Z
Feb 04, 2016
The Weekly Measure: Clearing Up Link Rot, the Evolution of Active Social Users & Creating Relevant Content
Jan 29, 2016