Landing Page Optimization Part 1 – Overview
Landing page optimization is one of the "three legs to the stool" in the Google quality score battle ( the other two being keywords and ads) and it’s often the one that professional PPC managers have the least control over.
- Be concise
- Have clear calls to action
- Flow easily
- Reflect the keywords that brought the visitor to the page.
The Weekly Measure: Determining Content Marketing Budget, Site Structure Guide and Link Building’s Role in Ranking
Dec 02, 2016
How Much Should I Spend on Content Marketing in 2017?
Nov 29, 2016
The Weekly Measure: Editorial Calendar Prioritization, Facebook Cracks Down on Fake News & the Art of Outreach for Link Development
Nov 18, 2016
Four Ways to Prioritize Topics on Your Editorial Calendar [INFOGRAPHIC]
Nov 16, 2016