How To Use ‘Expected CTR’ to Improve Quality Scores
When organizing any PPC effort, it’s important to brush up on the basics. Even if you’re feeling comfortable about where your campaigns are, just taking some time to examine your performance can be extremely helpful, especially in regards to improving your quality score.
About Zach Etten
Zach is a certified Google AdWords Professional with over 4 years of experience managing successful PPC campaigns. His background in statistical analysis and interest in big data led him to become an expert in bid optimization tactics and strategies. Zach has successfully managed large and small campaigns for clients spanning many industries and business models. +Zachary Etten
5 Unique Facebook Ads Targeting Tips that Drive Serious ROI
Sep 27, 2016
The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits
Sep 23, 2016
How a Project Manager Can Solve Your Content Marketing Challenges
Sep 22, 2016
Should I Create Soft or Hard Goals for My Content Marketing?
Sep 20, 2016