How To Use ‘Expected CTR’ to Improve Quality Scores
When organizing any PPC effort, it’s important to brush up on the basics. Even if you’re feeling comfortable about where your campaigns are, just taking some time to examine your performance can be extremely helpful, especially in regards to improving your quality score.
About Zach Etten
Zach is a certified Google AdWords Professional with over 4 years of experience managing successful PPC campaigns. His background in statistical analysis and interest in big data led him to become an expert in bid optimization tactics and strategies. Zach has successfully managed large and small campaigns for clients spanning many industries and business models. +Zachary Etten
The Weekly Measure: Increased SEO, Link Building Outreach & B2B Influencer Marketing
Apr 28, 2017
Search vs. Display Advertising in 2017
Apr 25, 2017
The Weekly Measure: Guide to Retargeting, Local SEO Success & Social Media Audits
Apr 21, 2017
What Will I Learn in a Content Marketing Workshop?
Apr 18, 2017