How to Use Demographics Targeting For Better Results on Google
Your company manufactures baby products and you’ve found that new mothers between the ages of 25 and 33 tend to make up your core audience. Now that you have this information, Google has made it easy for you to use it to your advantage. Targeting your AdWords campaigns by demographic is a great way to ensure that you are reaching the most relevant potential customers. In 2011, Google released a beta that made targeting by gender and age a reality, and it has proved extremely helpful for companies who already have a basic understanding of their customer base.
About Zach Etten
Zach is a certified Google AdWords Professional with over 4 years of experience managing successful PPC campaigns. His background in statistical analysis and interest in big data led him to become an expert in bid optimization tactics and strategies. Zach has successfully managed large and small campaigns for clients spanning many industries and business models. +Zachary Etten