How To Fix Your Sitelinks For Google’s New Policy Change
If you’re currently using Sitelinks in your AdWords campaigns, or plan to do so at some point, it’s time to listen up. Google recently announced that they will be strictly enforcing their current Sitelinks policy in upcoming months. It’s important to familiarize yourself with these policy guidelines to ensure that your campaigns avoid any negative effects.
Sitelinks are used to direct potential customers to web pages you promote within your ads. Obviously this is important because click-thrus translate into conversions, and conversions mean sales for you. These links can be used to take customers directly to important pages within your website, and often result in higher clickthrough rates for your ads overall.
The current Sitelink policy states that each Sitelink used within a campaign must connect to a different URL. This ensures that the customer is directed to unique landing page, and that they are seeing distinctly different content when they click-thru to your site. Sure, it seems simple enough, but Google has noticed that a lot of users are not building their campaigns within those guidelines. Many users are presenting duplicate landing page URL’s and customers are not being served unique content.
About Zach Etten
Zach is a certified Google AdWords Professional with over 4 years of experience managing successful PPC campaigns. His background in statistical analysis and interest in big data led him to become an expert in bid optimization tactics and strategies. Zach has successfully managed large and small campaigns for clients spanning many industries and business models.+Zachary Etten