Google’s Exceptions to Search Query Matching Rules Part 2
We have spent the last two weeks examining how specific ads are triggered when one search query prompts multiple keywords. We have discovered that narrow match types and ad rank often play a large role in deciding which ads are served, however you should know that there are exceptions to every rule. This week we will take a look at those exceptions so you can develop a better understanding of how Google shows ad preference, and why your ads might be appearing as a result of certain search queries.
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