Google’s Exceptions to Search Query Matching Rules Part 2
We have spent the last two weeks examining how specific ads are triggered when one search query prompts multiple keywords. We have discovered that narrow match types and ad rank often play a large role in deciding which ads are served, however you should know that there are exceptions to every rule. This week we will take a look at those exceptions so you can develop a better understanding of how Google shows ad preference, and why your ads might be appearing as a result of certain search queries.
The Weekly Measure: Setting Content Marketing Goals, Keyword Research Lessons from Netflix & How to Conduct Link Audits
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How a Project Manager Can Solve Your Content Marketing Challenges
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Should I Create Soft or Hard Goals for My Content Marketing?
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The Weekly Measure: The Reliability of Search Volume Tools for Content Creation, Google Update Summary & Keyword Research Tips
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