24 May 2011
AdWords Landing Page Policy Changes
Last week Google began enforcing three new landing page requirements for AdWords advertisers. These are specific to websites that collect payment, financial, or personal information from website visitors. Neglecting to be in compliance could result in low quality scores, higher click costs, or possible ad suspension.
The goal is to better protect people’s personal information and improve the transparency and security in transactions between AdWords advertisers and search users. This may be a headache getting in compliance if your website is not already. The advantage, however, is that you will be better instilling trust in your web visitors and helping to protect their personal data. You also won’t be at risk for having your ads be affection by being in noncompliance.
If you have questions regarding Google’s new landing page policies please post them below…