Ad Optimization….and A/B Testing Part 2.
This is a follow up to our initial article Ad Optimization….and A/B testing Part 1. In that article I said that if you are serious about testing ads, you should not use the default setting that has Google optimize your ads for you.
The ads that we have been comparing are identical! Same ad group, same keywords. I discovered this technique by accident (obviously!), but I use it now occasionally as a sort of statistical barometer. Hopefully this underlines the need to collect enough data to make good decisions regarding your ads, keywords, etc. in your Pay Per Click Campaigns. Clearly at this point there is not enough data to make a decision on these ads. Making decisions too early may hurt you in the long run in the quest for finding the best converting ads. Be Careful!
If you think you’re Adwords campaign might be wasting money, contact me for a free Adwords evaluation. I’ll be your second pair of eyes to double check your campaign for these kind of issues. Because when you optimize your Google Adwords campaign, you want someone optimizing it to make money for your business, not Google’s.
The Weekly Measure: Top Content Marketing Influencers, Implementing Hreflang Tags & Outdated Link Building Techniques
Jul 03, 2015
10 Reasons Why You Should LOVE Hreflang Tags
Jun 30, 2015
The Weekly Measure: Earned Media Metrics, Emojis Explained & In Person Link Building
Jun 26, 2015
5 Core KPIs Every Content Marketer Should Know
Jun 23, 2015