Ad Optimization….and A/B Testing Part 2.
This is a follow up to our initial article Ad Optimization….and A/B testing Part 1. In that article I said that if you are serious about testing ads, you should not use the default setting that has Google optimize your ads for you.
The ads that we have been comparing are identical! Same ad group, same keywords. I discovered this technique by accident (obviously!), but I use it now occasionally as a sort of statistical barometer. Hopefully this underlines the need to collect enough data to make good decisions regarding your ads, keywords, etc. in your Pay Per Click Campaigns. Clearly at this point there is not enough data to make a decision on these ads. Making decisions too early may hurt you in the long run in the quest for finding the best converting ads. Be Careful!
If you think you’re Adwords campaign might be wasting money, contact me for a free Adwords evaluation. I’ll be your second pair of eyes to double check your campaign for these kind of issues. Because when you optimize your Google Adwords campaign, you want someone optimizing it to make money for your business, not Google’s.
The Google Search Algorithm Evolution of 2017
Feb 28, 2017
The Weekly Measure: Creating Fresh Content, Value of Data & Why UX is Pivotal for SEO
Feb 24, 2017
How to Determine How Much to Spend on PPC Advertising
Feb 21, 2017
The Weekly Measure: Video Marketing, Dark Social & Fixing Broken Links
Feb 17, 2017