The Phoenix Internet marketing company Vertical Measures may be a new company, but they offer years of experience. Vertical Measures has a full range of Internet marketing services, including content, website optimization, link building, and other products that influence search engine rankings.
October 18, 2006 – Phoenix, AZ. Although Vertical Measures is a new company, they are not your average start-up business. The services offered by this Phoenix Internet marketing company have been developed over several years by the company’s founder. "You can’t be an expert at everything when building a successful business" said Arnie Kuenn, founder of Vertical Measures. "We focus on search engine marketing, paid search, and lead conversion, so that our customers can focus on their business expertise."
The founders of the Phoenix based Internet marketing company also believe that by specializing in one area – Internet marketing – they can offer their customers better quality services than if they tried to "do it all." Therefore, all of the services they offer are geared toward increasing their clients’ website traffic and conversions. The key to Internet marketing is getting the search engines’ attention, and Vertical Measures "utilizes a variety of methods to make a client" website stand out from the crowd. "Our team has been involved in various aspects of Internet marketing since 1995," said Kuenn. "We worked on pay-per-click campaigns with GoTo.com, the original paid search company and we were doing link building before anyone realized it was important to the search engines."
One of the factors that search engines use to rank websites is a site’s relevance to the search terms, which is determined by the presence of keywords on the web pages. Therefore, choosing the "right" keywords can determine the success of an Internet business. To meet this need, Vertical Measures’ Internet marketing services include keyword research services, such as keyword analysis and recommendations for search engine optimization, and keyword rank reporting to demonstrate the effectiveness of keyword usage. Their search engine optimization services ensure that every page of the client’s website is optimized to pull in search engine traffic. The company also develops content, such as keyword articles, press releases, and company blogs; whether posted on the client’s website or submitted to other websites, these search engine optimized (SEO) materials direct valuable search engine traffic to the client’s website.
Another critical factor that determines search engine ranking is the number of external links leading back to the website. To help increase a site’s visibility, Vertical Measures offers quality link-building services, such as an analysis of competitors’ links, a link-building strategy, and a complete link-building campaign for customers who don’t have the time or the know-how to address this facet of marketing on their own.
Vertical Measures also offers other related consulting services, including lead generation and pay-per-click consulting. Lead generation – such as researching the market, building emailing lists, using autoresponders, sending newsletters, and creating marketing videos – are an important part of converting website traffic, but the sheer number of options available can be overwhelming for some entrepreneurs. The Phoenix Internet marketing company also analyzes current pay-per-click (ppc) campaigns, performs research on the ad copy most likely to get results, and makes suggestions on running a successful Internet PPC campaign.
Vertical Measures is also offering a free course called "The 8 Biggest Internet Marketing Mistakes" available to anyone who visits their website. For more information about Vertical Measures and their free Internet marketing course, please visit www.verticalmeasures.com.