There’s no doubt that link building strategies improve a website’s link popularity and search engine ranking, and one way link building can be one of the strongest weapons in your link building arsenal. It’s also the most difficult type of link to achieve. After all, you’re essentially striving to get a link to your own website from other sites without any reciprocal action on your part. You aren’t giving them a link in return, so you have to really strive to develop those one way links.
There are several ways to develop a one way link building program that can work for you. Try each one and see how they work – a combination of several is your best bet. Over time you’ll figure out which ones are giving you the best results.
Contextual Blog Posts – This involves having your important keyword phrases written about by respected bloggers or website owners. In addition to the benefit of having the topics discussed by recognized "experts," they will link back to your website within relevant text with an anchor text link, often of your choice.
Keep in touch with bloggers and website owners relevant to your industry and send them newsletters, announcements and emails that will get them interested. Occasional products they could review are also a great way to get them on board. Remember, it’s a small price to pay for them to write a feature piece about your product or service. The biggest advantage of a contextual link is that it tends to stay in place longer than many other links. When it’s an integral part of a particular article rather than simply a random link, it isn’t going to "drop off" as part of a shift in link building strategies. It remains as long as the post remains.
Press Release Marketing – Press releases are a marvelous way to increase the visibility of your website. They get your news and information in front of a potentially limitless audience through targeted distribution. A properly written and distributed press release can reach hundreds or even thousands of online outlets in a matter of days, increasing the profile of your website and providing incoming links from every site that carries the story about your business. The traffic it drives to your site will be equaled only by the increased rankings you’ll see.
Article Marketing – Article marketing actually provides two benefits: it gives you contextual links back to your website and it allows your site to become the authority on a given topic. Because those who read articles you’ve written on a particular subject are generally following a link because they are already highly interested in the topic, traffic to your site will convert better than typical search traffic. It’s crucial that you provide articles that are informative, nut just fluff, and that you place them on high quality sites that are respected.
Blog Comments – Commenting regularly on relevant blogs can be a great source of traffic and links for your websites. In fact, a couple of SEO companies have recently proven that links from blog comments can be pretty powerful. The key is to make sure the comments are professional and related to the original posts. General comments such as "Hey, great post. I agree completely!" will be ignored by most readers because they’re transparent attempts to attract links. If you provide thought-provoking commentary and helpful suggestions, however, you’re adding to the value of the blog and readers will want to follow your link to learn more.
Bookmarking – Getting your site noticed on sites like Furl, Simpy, De.licio.us, StumbleUpon and others that rate sites for their quality and interest can lead to impressive as web surfers visit and vote. Be sure you’re bookmarked on these popular sites for lots of incoming links.
Directories – Directories are pretty straightforward – steer clear of those that will accept everyone one and look for those that have editorial reviews. The more discriminating the directory site, the better the ranking you’ll get by being associated with that particular directory. If the directory has particular standards you need to meet and a review process before you can be accepted, it’s a good sign that the directory is a respectable one.
Videos – YouTube and other sites allowing you to post your own videos with links back to your site are great ways to increase traffic to your site. These days there’s no predicting what videos will go viral, and short "how to" videos are an excellent way to educate viewers and build trust.
Social Media Marketing – On Google’s own webmaster forum social links were recognized as a valuable source for inbound links – you can’t find a much better advocate for the validity of this source of incoming links. Because of the informal, social-based nature of this form of marketing, search engines tend to trust these links. Place content on sites like Facebook, MySpace, Squidoo and other social networks for instant links. These sites give you lots of leeway on the type of content as well – you can blog, provide social commentary, write humorous essays…there is a wide range of things you can do on social media sites, so be creative.
By working with these eight ways to create incoming links, you can develop a solid one way link building strategy that will promote your website across a wide variety of online media and place you solidly in the page rankings.