Yes, Meta Tags ARE Important!

March 17th, 2009 • By:  • On-Site SEO

meta tagsAs an internet marketing company that specializes in offsite optimization, we are often confronted with clients that are struggling with their onsite SEO. Onsite SEO, meta tags in particular, have such an impact on what we do offsite, that we now offer website audits to our clients as part of our service offerings to help them with their onsite SEO. We also include the creation of meta tags for our content development service.

We keep hearing from the "experts" that meta tags are not important. Try telling that to our clients who temporarily lost their rankings because they were messing with their meta tags!  We have seen time and time again where changes to just the title tag can change your rankings.  We have seen dramatic rankings increase when we go in and optimize our clients’ pages.   We’ve even written a few articles on optimizing web pages and what to look for so clients can troubleshoot their site themselves. It’s that important.
Title tags continue to be the most important meta tag to consider. Each page should have its own title tag. Include one complete instance of your keyword phrase in your title tag. Why? Well, two reasons. First, this is important to all three major search engines. Second, this is what normally shows up in the listings displayed on search engine results. 
Even alt tags are important, yet often overlooked by those creating web pages. A good alt tag is very important and easy to include in your website. In this article in particular, a test revealed that an image link with an optimized anchor text is more valuable than a text link with an anchor text that is not optimized very well.
While there are programs out there that will help you generate meta tags for your sites, we feel its best you do this manually to make sure you are fully optimizing all components.
Remember, search engine optimization is about making small modifications to parts of your website. When viewed individually, these changes might seem like nominal improvements, but when combined with other onsite optimization tactics, they could have a notable impact on your site’s performance in organic search results. And doesn’t everyone want that?



Arnie Kuenn

Arnie Kuenn is the CEO of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.
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This entry was posted on Tuesday, March 17th, 2009 at 7:55 am and is filed under On-Site SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

14 Responses to “Yes, Meta Tags ARE Important!”

  1. MCSE Says:

    Yes, I also agree with you that meta tags play an important role to rank your site. The title, description and meta tags are need to be placed correctly.

  2. Winooski Says:

    ArnieK, the Title tag is *not* a Meta tag. It's an element in the Head tags that exists in parallel with the Meta tags. Please see… for more info.

    Thanks in advance for getting these technical details correct before posting about them in public.

  3. Winooski Says:

    ArnieK, the Title tag is *not* a Meta tag. It's an element in the Head tags that exists in parallel with the Meta tags. Please see… for more info.

    Thanks in advance for getting these technical details correct before posting about them in public.

  4. Vertical Measures :: Christopher Ross Says:

    [...] Yes, Meta Tags ARE Important! [...]

  5. Online Fashion Shop Says:

    Wow I didn't know tags can be so useful. Thanks for sharing! Now I know more about it. Hope to see your new updates soon.

  6. DSFlyman Says:

    I have been going through my site and reworking the content to make it more keyword rich. Thanks for the advise here. I'm going to take a closer look at the meta tags

  7. Dawn Siemer Says:

    Alt tags aren't meta tags either. Meta tags have "meta" in the name. Most meta tags are no longer looked at by search engines, but some may still consider "description" tags as part of your website's description under the title. Comment tags also used to be used by search engines, but no longer are.

  8. vertical Says:

    @Winooski – I suppose you are technically correct. We tend to refer to all the tags and code as "meta". Regardless, I think all the readers get the point of the post.

  9. Florida Web Design Says:

    yeah One should give proper care to meta description , as its the first which tell about you in search results

  10. Seekzap Says:

    Not to pile on here, but some of the other posters here are right; alt tags and title tags are not meta tags

  11. mens ties Says:

    Meta tags & description is important bcoz they are invisible to public and visible to Private private represents spiders & robots …They will help u to get good rank in search engine…its one part in link buidling.

  12. Purple Widget Says:

    I get asked a lot …. if I could do only one thing to my site for SEO what should it be? After explaining it should be to commit to doing more than just one thing often times the answer is optimize title tags throughout your site based on keyword research. Okay, that's probably 2 things (titles and keyword research) but it's amazing how many websites have paid no attention to their page titles!

  13. John Craven Says:

    I think that : Only TITLE tag is important

  14. Mens Ties Says:

    Makes sense. Seems that with all the latest focus on link juice, everyone forgets about the importance of meta content.

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