Yesterday, we went through the advantages of incorporating some less-used methods into link building for the purpose of Search Engine Optimization. It was shown that local directories, niche-focused search engines, and social media outlets are valuable resources both for link placement and also for the kind of research an SEO regularly engages in. Today we’ll take a look at a few notable sites that demonstrate this; sites that are among the best in their niche and can end up being extremely useful for the professional link builder.
So it’s clear that no amount of highly focused link building based on topical and local sites will replace a strong general campaign using multiple techniques to achieve top rankings on Google, Yahoo or Live. However, using them as supplements is advantageous in so many ways that it justifies spending the time to dig into these less often employed resources. So while the focus of most of a linker’s attention will always be where your listings end up in front of the majority of users, neglecting valuable (if somewhat harder to find) link opportunities and ranking results on sites you’ve never heard of makes as much sense as leaving Google out of an SEO campaign.