Reputation Management, while time consuming, is well worth the effort in order to keep the good name you’ve worked hard for.
We all know what it’s like to have people talk about us behind our backs. Oftentimes, things are said that are untrue and downright outlandish. The same can be said about businesses. It could be a competitor trying to soil your name, an employee looking to bring your business down, or even a client who is dissatisfied at the service you gave them.
The INTERNET has made it easier for your competitor, past employees or clients to publish negative data through not only review sites but through blogs and RSS feeds. Tens of thousands of blogs are published daily; imagine how many of your clients are reviewing this data. What do you do when these start to appear in the first page or two of the search results?
Reputation Management is essential if you wish to maintain your clientele and brand yourself positively. Fortunately, link building will allow you to manage your online reputation and keep you informed on how you are portrayed in the online community.
Press releases are usually written when a new product is being announced, a new service is offered by your company, you have received an award, or anything you feel should be shared with the general public about your business. It is important that press releases are newsworthy, contain links back to your company, and contain keyword phrases important to your business. There are several online press release services that cater to small businesses or big businesses. The more press the better, because the overall goal is to increase positive feedback about your website.
Social Networking Sites
A great way to manage your online reputation is through the use of social media sites. The concept is to get more positive sites into cyberspace without the deployment of multiple company sites that can be time consuming to maintain and can add too much extra expense. The great thing about social media sites such as LinkedIn, MerchantCircle, Twitter, Naymz, etc….is that they are free! These sites offer the assurance for your company, no matter the size, to be represented in the first few pages of organic search results with your distinctive key words or brand. These sites integrate your keywords or phrases while also allowing you the ability to connect with a new clientele base, thereby increasing the flow of traffic to your site and most importantly managing your positive reputation.
Video
Sites such as YouTube, Break, and Revver allow internet users to search for video pertaining to subject matters they are interested in. Mostly, these sites are used for entertainment purposes. These sites, however, can be beneficial in reputation management. Video is oftentimes given more display importance in search results provided you build links to the videos and get them distributed on other sites.
While reputation management is not an easy undertaking, you can see how to effectively and thoroughly maintain your positive reputation with the assistance of a link building company and their reputation management services or website marketing services. What other methods would you recommend?
[tags] link building, reputation management, press releases, twitter, merchantcircle, social media [/tags]
Tags: Link Building, merchantcircle, press releases, reputation management, Social Media, twitter
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October 14th, 2008 at 3:47 am
How much time are you finding this work takes for you? It’s mostly hard enough to find time for normal link building in most organizations.
October 14th, 2008 at 10:47 am
How much time are you finding this work takes for you? It’s mostly hard enough to find time for normal link building in most organizations.
October 14th, 2008 at 4:08 am
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October 14th, 2008 at 4:35 pm
Google alerts and google blog alerts are very useful tools. You can stop them alerting you of your own website by typing -site:example.com
October 14th, 2008 at 9:35 am
Google alerts and google blog alerts are very useful tools. You can stop them alerting you of your own website by typing -site:example.com
October 14th, 2008 at 5:31 pm
Reputation management is very important to the success of your business.The web can be a anonymous place where negative information can pass.
October 14th, 2008 at 10:31 am
Reputation management is very important to the success of your business.The web can be a anonymous place where negative information can pass.
October 14th, 2008 at 10:22 pm
Great post – thanks for the tips.
I also use http://www.lookuppage.com as a tool to manage my online reputation. It gives me great online presence and it’s FREE!
Regards,
Andy Gershwin
http://www.lookuppage.com/users/andygershwin/
October 14th, 2008 at 3:22 pm
Great post – thanks for the tips.
I also use http://www.lookuppage.com as a tool to manage my online reputation. It gives me great online presence and it’s FREE!
Regards,
Andy Gershwin
http://www.lookuppage.com/users/andygershwin/
October 14th, 2008 at 10:33 pm
@Jack – it all takes time. No short cuts on the web! (Topic of an upcoming post!)
@Andy – thanks for the tip.
October 14th, 2008 at 3:33 pm
@Jack – it all takes time. No short cuts on the web! (Topic of an upcoming post!)
@Andy – thanks for the tip.
October 15th, 2008 at 9:36 am
Thanks for the tips and links! Will take a look at your upcoming post too!
October 15th, 2008 at 2:36 am
Thanks for the tips and links! Will take a look at your upcoming post too!
October 15th, 2008 at 7:42 pm
Another method I use for rep management is to build links to *any* web property or blog post that sheds positive light on the person/company in question. It can be tough to fill up that first page of the search engine results sometimes, so make use of anything you can find out there that is already positive.
October 15th, 2008 at 12:42 pm
Another method I use for rep management is to build links to *any* web property or blog post that sheds positive light on the person/company in question. It can be tough to fill up that first page of the search engine results sometimes, so make use of anything you can find out there that is already positive.
October 15th, 2008 at 8:07 pm
Very interesting strategy. I’ll have to try some of this out myself.
Thanks
Joseph
October 15th, 2008 at 1:07 pm
Very interesting strategy. I’ll have to try some of this out myself.
Thanks
Joseph
October 17th, 2008 at 9:24 am
Nice tips indeed. Reputation of any kind is always welcome, especially in link building. It could be time consuming but i think it is worth of doing on it.
October 17th, 2008 at 2:24 am
Nice tips indeed. Reputation of any kind is always welcome, especially in link building. It could be time consuming but i think it is worth of doing on it.
October 19th, 2008 at 1:09 am
How about online forums and Q&A sites? While you certainly don’t want to link spam these places in the name of reputation management, you can certainly improve your reputation while building links by responding to relevant issues and questions.
October 18th, 2008 at 6:09 pm
How about online forums and Q&A sites? While you certainly don’t want to link spam these places in the name of reputation management, you can certainly improve your reputation while building links by responding to relevant issues and questions.
November 4th, 2008 at 4:36 am
And as a few companies and internet users have learned, it is better to claim your name early especially if you may be a target for imposters.
November 3rd, 2008 at 9:36 pm
And as a few companies and internet users have learned, it is better to claim your name early especially if you may be a target for imposters.
December 29th, 2008 at 9:36 am
Thanks for the tips and links! Will take a look at your upcoming post too!
December 29th, 2008 at 2:36 am
Thanks for the tips and links! Will take a look at your upcoming post too!
September 18th, 2009 at 3:02 pm
Worst is when competitors play games with fake posts to your brand
September 18th, 2009 at 8:02 am
Worst is when competitors play games with fake posts to your brand
September 29th, 2009 at 5:48 am
This is really helpful. I am glad I found your blog. Its concise and your points are doable.
September 9th, 2010 at 12:22 pm
This is so very true. I have been working on this very thing for weeks now. I've seen significant change.