Content marketing is still forming at a rapid pace. Most struggle to find not only the time to integrate content marketing into their current traditional and online marketing plans, but struggle to figure out how. Creating your own content strategy can be a confusing endeavor. This workshop will help you make it happen!
Like no other event currently available in the internet marketing industry, the workshop will cover eight critical steps of content marketing: developing a strategy, conducting market and keyword research, content development, optimization, promotion, distribution and success measurement. With professional curriculum and a hands-on style format, students will learn to create, implement and sustain a successful content marketing program for their organization.
Each student will be provided with a workbook to follow along and participate in exercises. Following completion of the course, each student will be given a free copy of Arnie Kuenn’s upcoming book, free copies of five how-to guides including; Facebook, Twitter, Blogging, Keyword Research and Local Search Marketing, plus several concrete ideas for content for his/her businesses and a workbook filled with exercises, resources and free tools!
The Content Marketing Workshop will take place at Dynamic Worldwide in Tempe, AZ from 8 a.m. to 5 p.m. April 7. Don’t worry, we’ll give you some breakfast, a couple of breaks and lunch!
The Main Character
Arnie Kuenn, president and founder or Vertical Measures and soon-to-be published author, has held executive positions in the world of new technologies and marketing for more than 20 years. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is the founder and president of the Arizona Interactive Marketing Association (AZIMA). Arnie has presented at SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, EduRG, ASU Cronkite School of Journalism and many online webinars.
If you own a website, you are a publisher. Organizations (B2B and B2C) need to provide content that their audience will enjoy and portraits them as the expert. Whether you are a content strategist yourself or need a roadmap to get started, this workshop will serve as your guide.
How to Get There
Taking place at Dynamic Worldwide in Tempe, AZ, one can get to the workshop via train, plane or automobile! And, if you’re really looking for a workout and to save a tree, bike or walk. There are plenty of nearby hotels in case you’re from out of town.
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