Don’t Build Links To Your Web Pages
There is no point in building links to your web pages unless you have already done your on site SEO first. In a very popular previous post we did we discussed the difference between an SEO personality and a Link Builder’s personality. An SEO typically focuses on optimizing the content ON the web site. (aka On Site SEO). That is what we are going to talk about today; best practices for On Site SEO.
Google describes SEO this way: Search engine optimization is often about making small modifications to parts of your web site. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
Best Practices For On Site SEO
- Can you show me examples of your previous work and share some success stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business?
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
- What’s your experience in my industry?
- What’s your experience in my country/city?
- What’s your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?