Guest Post By: Victoria Fortnum, Intern
Depending on whom you talk to, an internship can mean a variety of things. To some individuals internships are a necessity – the best, and sometimes, the only way to get your foot in the door of an industry in which you wish to pursue a career. To others they are hit or miss, some companies can be great and others… well, not so much. And then there are the “extremists” who believe internships exist for the sole purpose of companies being able to take advantage of students to do the work they don’t want to do; i.e. making thousands of copies and sharpening pencils.
Thankfully, my vision of an internship is still a positive one. I have not had to make a single photocopy or sharpen any pencils, however I was teased that I was going to have to change the water cooler everyday, but that’s a whole different story. With that being said, I have been fortunate to experience a preview of the ever-changing world of Internet marketing.
When I first came to Vertical Measures, I had dabbled in social media, and thought I had a decent understanding of the evolving world of Internet marketing. Almost immediately, I found out that my “understanding” of Internet marketing, hardly even began to cover the basics. Having to figure out the difference between link building through commenting and keyword searches, developing social media releases and editing articles created one big SEO puzzle in my mind. However, with some hands on training from great coaches, individual research, and some successful and failed attempts the SEO puzzle is beginning to come together.
With this being my sixth week at Vertical Measures, I have had the opportunity to work on a variety of projects for different clients. After the caffeine kicks in, I typically begin my day working on commenting. The goal of commenting is to increase link building by engaging in a conversation with other readers over a blog or article posting. Sounds easy, huh? Well with comment monitoring, page ranks and Not Do Follow it is much more difficult and time consuming then you would think! When my eyes begin to burn from scrolling through search quarries, I tend to redirect my attention towards article editing or promotional social media releases. Article editing puts my ASU writing courses to the test, while giving me an insight on how keywords are used throughout a piece as a marketing tool. Promotional social media releases are my favorite. They are like mini press releases that reach out to bloggers and social media pages on Twitter, Facebook, etc. Typically they are informal, and allow me to go back to my social media roots, developing catching tweets and postings. Depending on the day and how busy the rest of the staff is, random projects, training sessions, or team meetings may be thrown my way as well.
The variety keeps me on my toes, and away from the copy machine. With a few more months still left in my internship I look forward and am eager, to see how the puzzle develops. I do recognize however, that in this ever-changing world of Internet marketing the puzzle will never be complete.
This entry was posted on Wednesday, September 29th, 2010 at 8:12 am and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.