What Are Some Important Internet Marketing Metrics? [VIDEO]

September 12th, 2012 • By:  • Measurement & Reporting

Q & A Video

Brynna Baldauf: “What Are Some Important Internet Marketing Metrics?”

If you’ve got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.

Transcription

Hi. My name is Brynna Baldauf, and our question today is: “What are some good metrics for Internet marketing?” It’s important that you remember the metrics for your Internet marketing, so you can go back through the past year and see what has been successful, what hasn’t been, and so you can duplicate your success for the next year.

One of the most important things to remember when you’re going in and looking at your metrics, is that you should look at your metrics as you would look at a blog post. You want to start at the top and work your way down. Start looking at the title and go all the way down to the comments.

The first thing you want to kind of look at is, how did people get to your blog post? You’re going to want to look at things like, which social media sites were most effective for you? Or, which other blogs were redirecting a lot of traffic your way? That way you can kind of see which titles have been the most popular or picked up in other places, so you can really start looking at which posts and marketing efforts have been most effective.

One of the most important things to look at when you’re beginning is to look at your titles. For your blog post, did your title stay within 60 characters; so it’s easy to get picked up by the search engines? Or did you go over that? Were people interested in your titles, and did they open it right away? Or did your open rates for your emails generally stay pretty low?

When you’re looking at Internet marketing, you want to make sure that you can duplicate your success for next year. So look at things that had the highest click-through rates, and try to do those again. Your title is really going to pull people in, so you want to spend a lot of time seeing which kinds of titles were influential for your audience.

The other thing that you want to look at when you’re looking at your blog posts is the body of your content. Did people actually read all the way through? Or did they kind of leave in the middle? Did they bounce away quickly? Or did they watch the whole video to the end?

The other thing that is important to look at, is the links in your page. Did they actually click on those and follow them? Or, did they just kind of skim over the article? You want to know what people are interested in so that you can kind of cater that more for your audience later on. If you got the most click-throughs and follows from posting a video, then you want to make sure your audience is interested in videos, and keep doing those for next year.

The last thing that you want to kind of pay attention to with your internet marketing metrics is what happens underneath your blog post in your comments section. Were people provoked to leave a comment? Look at the articles and posts that got the most comments and shares and try to replicate that kind of detail in your posts later on. The other thing you want to look at: did they convert? Did they then go to the website that you’re promoting, or did they go to your site and buy something from you? Did they contact you and ask for more information from you?

These are the kinds of things that you want to be keeping track of as you go through the year, so that when it comes time at the end of the year, you can go back and say, “This one was most successful, and we need to keep doing these kinds of things.”

Brynna Baldauf

Brynna is a Search Engine Optimization Specialist at Vertical Measures where she helps clients improve their organic search engine rankings.

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This entry was posted on Wednesday, September 12th, 2012 at 4:30 am and is filed under Measurement & Reporting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “What Are Some Important Internet Marketing Metrics? [VIDEO]”

  1. Nick Stamoulis Says:

    When looking at your traffic sources, check to see if you are ranking for keywords that are not already in your SEO strategy. Occasionally a keyword or keyword phrase will send a significant amount of traffic to your site. If it is one you’re not already optimizing for, perhaps you consider including it in your SEO program.

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