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10 Feb 2009

Local Search Marketing: A Few Helpful Tips

February 10, 2009Local Search

local search marketingI remember as a kid having a job delivering Phonebooks. We’d get $0.50-$1.00 for every delivery; it was a great way to make some money before I was old enough to have a real job. Nowadays Phonebooks are a thing of the past. They are just too inconvenient, and impractical. I know I’m not the only one who thinks so; more and more people are flocking to online resources to help them find what they’re looking for.

When I’m looking for a friend’s number or a business, I always go to Yahoo Local or Google. My girlfriends are the same way, even my brother who is one of those types that never stops to ask for directions looks online for help! Sites like Yahoo! Local, CitySearch, Superpages, and Yelp attract over 7 million visitors each and every month. It’s no wonder I’ve seen the trend of local search marketing increase. From seminars, to product offerings, the knowledge base for any information pertaining to local search is valuable.
 
The key things to focus on when attacking local search marketing are:
 
Keyword Placement
I suggest going onto local search engines and looking at your competition. See how their listings are set up, and make note of their keyword usage. Is their business name just simply Company XYZ or is it more descriptive than that? Some companies opt to use one of their major keywords in the title of their listings. Keywords are also placed in listings, where links are allowed keywords are hyperlinked to our landing pages, and the page as a whole is optimized for our industry.
 
Congruence
Make every one of your listings look similar in body style, font, color scheme, and content. Trust me, it will make the process a lot easier, not to mention faster, when completing listing submission forms.
 
Utilization of Tools
Many local search sites offer tools to upload videos, photos, extra links, and upgrades for your listing. Upload as much information as you have to entice your future clients, and if you want to pay for some upgrades do it! For those sites with a lot of traffic it is well worth it.
 
By following these few key tips you are sure to gain a larger market share by utilizing local search marketing!