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02 May 2012

Does Google Local Search Like Separate Pages for Each City? [VIDEO]

Q & A Video

Mike Huber answers: “Does Google local search like separate pages for each city?”

If you’ve got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.

Transcription

Our question today is actually a two part question, but the second part of the question actually helps us frame our answer. Does Google Local Search like separate pages for each city? And the second part of the question is: I am an ADT dealer in Texas. Is it a bad idea to create separate pages for each city? I plan on having similar content on each page, but change it
very little. Does Google not like this?

To answer the question, local search is really, really important and it’s becoming even more important. 86 percent of consumers are searching for your local business online, and search engines are actually the number one source of finding local business information. And if you look at those people that are actually doing searches for local business services and products, 92 percent of those people that are doing searches actually buy those services at an offline location. So, yes, local search is actually extremely important.

Getting back to the question, the real short answer is yes, you do need a separate page for each location. The caveat to that is that you really have to have unique content for each one of those local pages. A lot of internet marketers make the mistake where they actually duplicate the content page by page, and the only content that they really change is the name of the dealer or the address. So, don’t be one of those internet marketers. You actually have to have unique content. And the Panda updates, what they are looking for is unique content, and if you do the concatenated versions or the duplicate content, it’s not going to help you with local search.

So what do you need to do? You write some unique content about each dealership. That could be simple things about the local charities that the dealership is involved in. It could be about a local event. It could be about the sports team that the dealership is associated with. If you have a location that you are trying to separate by pages, make sure you have some unique content with that. If you want to take it a step further and you actually have the resources to do it, we recommend that you create a blog and that you have ongoing content, which is what the search engines really like, the fresh, unique, new content.

So the answer to your question is yes, you should have separate pages for each one of your locations.

2 Comments

  • Trulie Cottman May 02, 2012

    Great article, Mike! Local search has become such a vital part of online marketing and it’s value will only continue to grow from here. Creating *unique* listings for each location within a business is and will continue to be essential to staying competitive. This also helps in relation to reviews in that people will be able to attach their review a certain location, which is often what consumers want to do. Great advice!

  • Glenn Jun 10, 2012

    Interesting article Mike. My questions focus more on a company with a single physical location a keyword-stuffed duplicate page for each city.

    At the top of the SERPS, I many times see companies with many duplicate pages, each keyword targeted for a single location, when the company only has one real physical location. Example: The #1 rank for “SEO Glen Ellyn” is held by a company (not in Glen Ellyn) who has a duplicate page for each of many cities in this region, substituting only the name of the city. 18 mentions of the city per page @ a density of 5.5% above the footer.

    Reviewing the SERPs for this search, 4 of the top 5 results use more or less the same strategy. (The 5th result is a jobs listing.)

    So, apparently, Google is not currently policing this kind of duplicate content / keyword stuffing strategy yet. Although I refuse to use this strategy, it apparently does work.