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11 Sep 2009

10 Good Links Citations You Can Get Right Now

September 11, 2009Local Search

Do you own a local business? Do you want to get top rankings for your business when potential customers do a local search for your business?   If you answered yes to either question, you need links citations for your website.  And you’re in luck, because here are 10 great links citations you can get for your website right now.  And don’t worry; if you’re not sure why citations are so vital for local search marketing, I’m going to share that with you too.

What is a Link Citation?

A citation is any reference to your local business, including business name, address, telephone number or other relevant information that may or may not contain an actual link to your website.  That’s right–it doesn’t matter if there’s an actual link to your website or not–just the mention of your business within a local search frame of reference is enough to make it relevant for Google and other search engines to count it as a point toward helping you improve your local search marketing results.  In other words, citations help you get ranked for local search results.

Why You Want Links Citations for Your Website

In his article, Why Citation is the New Link,  David Mihm gives a complete picture of why citations are super relevant to your local business.  It boils down to this: If you want to rank in Google’s local search results, you need to do more than just claim your Google local business account.  And just building more links to your website isn’t necessarily going to help either.  What you need are citations.  From the big names in local directories to small niche directories, you want to add your business information to as many as you can find (or afford).

Where to Get Links Citations

There are many places to get relevant citations for your website to help it rank in the Google 10 pack for local search results.  Here are 10 citations you can get right now.

  1. Best of the Web Local
  2. Insider Pages
  3. Super Pages
  4. City Search
  5. Hot Frog
  6. Yellow Pages
  7. Local.com
  8. Yelp
  9. Match Point
  10. Zoom Info

Where to Get More Links Citations

First, look for niche directories where you can list your business.  For example, if you are a florist, you might look at places like this local flower shop directory.  Some get expensive with monthly recurring fees, so start with free ones and if you’re on a budget, choose paid local directories wisely.

Just like you might search your competitors’ backlinks to find linking opportunities, you can search your competitors’ citations to find citation opportunities for your local business.  How do you do this?  Go to http://maps.google.com and search for your competitors by name or category.  Then click on the individual business listing and click on the "Web Pages" tab.  There you’ll see all their citations (see picture below).  Then, go get ‘em!

Citations

And if you’re really intent on getting a few links to your website, here are 10 great links you can get in the next 50 minutes. But just remember, they’re not the same as citations…