Are You Buying Links or Outsourcing Your Link Building?
Link building is inherently content-rich. It isn’t about just the link – it’s about what surrounds the link. Because the link is imbedded in some kind of content that has to justify its existence, it naturally has to be something interesting enough to be of value. It may be an interesting how-to article, a thought-provoking response on a popular blog, a press release that’s been picked up on an industry news wire, a YouTube video…it really doesn’t matter where the link is.
What matters is that the content is valuable to the reader, which makes the link more credible than a typical purchased link. It’s also why outsourcing your link building can be such a great investment – you aren’t buying links; you’re buying a team of researchers, bloggers, writers and industry experts who are doing what you would do if only you had the time and energy!
[tags] outsource link building, link buying, text links, link building service, press release [/tags]
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