Comments on: Link Building – What Now?

By: 79 Link Building Resources - 2011 Edition

79 Link Building Resources - 2011 Edition — Tue, 24 May 2011 17:11:15 +0000

[...] Where Do You Draw the Link on Paid Links from Vertical Measures [...]

By: SERPD

SERPD — Sun, 13 Mar 2011 19:27:55 +0000

Where do you draw the line on paid links?…

It’s no secret that buying links can lead to ugly penalties that can drop an otherwise well-behaving site pages down the SERPs or even out of them altogether. Yet some gray area certainly exists as ……

By: Jeremy @ Websimple

Jeremy @ Websimple — Wed, 02 Mar 2011 16:12:54 +0000

I think where the discounting tactic crosses the line is if it’s an explicit quid-pro-quo (link or don’t get the discount). Overstock was greedy imho… instead of just demanding 1 link, they required multiple links with unnaturally perfect anchor text. That’s where Google brought down the hammer- the whole thing was obviously manipulative.

An example of another site doing this the “right” way is Amazon– they’re offering PRIME for free to anyone with a .edu email address. While I’m sure they’ve been promoting this program to colleges, it’s free and open to *anyone* with a .edu email address, so there’s no quid-pro-quo. And I’m sure Amazon is getting A LOT of great dofollow .edu links from the program, and they’re clearly not manipulative like Overstock’s were.

By: SearchCap: The Day In Search, February 28, 2011

SearchCap: The Day In Search, February 28, 2011 — Mon, 28 Feb 2011 22:00:10 +0000

[...] Where do you draw the line on paid links?, Vertical Measures [...]