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24 Dec 2009

Link Building Lessons from the Island of the Misfit Toys

December 24, 2009Link Building

island-of-misfit-toysI heard a rumor that the iPhone has been banned to the Island of Misfit Toys, and despite a lawsuit from AT&T, Verizon is sticking to the story. Maybe some of you remember the misfit toys from Rudolph the Red Nosed Reindeer, (watch it free). The story demonstrates the values of heroicism, social acceptance and perseverence–all qualities you’ll need for a quality link building campaign.

For those of you unfamiliar with the story, the Island of Misfit Toys was filled with toys no child wants to play with–a Charlie in the box., a choo choo with square wheels, a water pistol that squirts jelly, a cowboy that rides an ostrich and many more.

How many websites out there suffer from some sort of defect like this? I mean, who wants a link on a page with no PR, right? But the truth is, every site has it’s own unique value. So although PR is a good indication of the strength of a website, I wouldn’t recommend using that as the only criteria link building.

In fact our link building services are making a shift in the New Year to include more of these type of misfit sites that we qualify as being up and coming. Just because a site doesn’t have PR now, that doesn’t mean it won’t in the future. And getting a link on these up and coming sites is much easier than trying to get a link on a site that’s well established with lots of people vying for its attention.  A perfect example of this is the Best of the Web Directory. A listing there used be $200…now it’s $299…and it’s rumored that it will increase it’s price again in 2010. (So use this coupon code and grab your listing before the clock strikes 12 on December 31).

The point is, by recognizing the inherent value of a website before its value is clear to others, you can create a decent backlink profile for your website. Investing your time in getting links from these ‘misfit ‘sites just takes time to mature; for the sites that provide value today will have PR tomorrow. Leave a link to your favorite ‘misfit’ site in the comments below.

And just for the record, Rudolph is probably a girl, ’cause "only women would be able to drag a fat man in a red velvet suit all around the world in one night, and not get lost." Here are some fun facts about Santa, and for those Smashing Pumpkins, here’s their rendition of Rudolph the Red-Nosed Reindeer.

The Smashing Pumpkins – Rudolph the Red-Nosed Reindeer .mp3
  
Found at bee mp3 search engine

And from all of us at Vertical Measures, enjoy tracking Santa and have a Merry Christmas.