08 Oct 2008

Link Building for Website Traffic

website trafficIn addition to its other marketing benefits, link building offers ways to directly and indirectly increase website traffic.

Link building is just one part of an effective online marketing strategy, but it is a very important part, as it typically accomplishes several goals at once. The first goal is: Link building is a powerful tool for improving and generating higher search engine rankings. The average web surfer putting key words into search engines will not search past page two of the findings.
Although this is often the main goal of a link building campaign, it should not be your only goal. Link building is also great for website traffic generation. The more customers you get to your website the better! Your sales will soon increase, your product/service will be branded, and you will expand your business tenfold.
Here are several ways in which your link building campaign can, and should, generate more traffic to your website.
Press Releases
Search engine optimized press releases are usually written when a new product is being announced, a new service is offered by your company, you have received an award, or anything you feel should be shared with the general public about your business. The writer is able to embed keywords purposefully linked back to your website. Embedded links are organic backlinks to your website, thereby growing SEO importance. Also, of great importance, is where the press releases are published. You could receive national attention just simply by posting a press release of interest to the media.
The great thing with press releases is that any business, large or small, is able to utilize this strategy to build links and increase web traffic. There is interactivity within the optimized press release by offering not only embedded links, but RSS feeds, video, images, and more. More interactivity in your press release could increase the attention your press release receives by the media.
Click Through Traffic
Another way to use link building for website traffic generation is by placing your links in places frequented by your customers. This is one of the ideas behind article marketing: When publications reprint your articles, with the backlinks intact of course, they usually choose articles their readers will be interested in. You are also able to control the areas where this information is posted. This allows you to gear your traffic to customers who are actually interested in your specific product.
The same holds true in other approaches to link building, such as blog comments and discussion forum posting. If you contribute something relevant and useful to the niche community, readers will be likely to check out your website to see what it has to offer.
Think of your links as road maps back to your site. If readers like your article, blog comment, or forum posting, they will be likely to follow the link and check out your site. So while these approaches increase your perceived link popularity with the search engines, each link also brings you additional website traffic from the readers of that website, publication, blog, or forum.
Many Reasons for Link Building
Link building is a strategy for online marketing that offers many benefits simultaneously. Link building offers benefits to your business’s online traffic, focusing on interested customers, and getting the word out there to media outlets about your business.  From whichever angle you look at it, link building is a valuable method of online marketing!

[tags] link building, higher pagerank, increase website traffic, higher search engine rankings, article marketing, online marketing [/tags] 



  • Chris Lang Oct 08, 2008

    Hi Arnie,

    As I have posted here before, social bookmarking can do wonders for a blog post and since local search and niche terms are so easily dominated by social media I cannot recommend this enough.

    Keyword placement in social bookmarking is very important and getting a fair number of user votes and comments define how well you will do.

    Crafting a non commercial post that returns humor, insight, news or information will always do better on social bookmarking sites.

    Mixx.com is performing well right now and has few of the negative aspects of Digg.

    However since over 2000 Digg users have been banned for using scripts on Digg, traffic and participation is way down and Digg’s front page is easily attainable. 73 Diggs on a post have gone front page latley.

    Once you have gotten high in Google results from a social bookmarking post then you must build organic links to hold high placement.

    What social bookmarking can do for you more than anything else is get you listed highly very quickly, in a little as 24 hours.

    I prefer to target niche terms that convert highly and local search with these tactics since these are so easily dominated.

    Cheers Arnie! – Chris Lang

  • Link Building for SEO Oct 08, 2008

    I’m surprised how often I still hear press releases as a good link building technique. I agree that press releases can be very good links but there are many other cost effective link building techniques out there.

  • Gruh Graham Oct 08, 2008

    This is not the only way. Using traffic boosting systems like increasesiterating.com is also an option. These guys offer increase in unique page views, total visits and lowering Alexa rank (note that the lower the rank the better). And this just in a few weeks. This is something that change my vision for the web space and made my web site one of the top in it’s category! {editorial note: We were just going to delete this comment, but wondered if anyone can vouch for this service?}

  • Charles Oct 10, 2008

    increasesiterating.com has a page rank of 0 and their website has no address, telephone number, etc. Smells like a offshore scam. I don’t think any system or software can replace the human element and experience needed to do real SEO work. Link are hugely relevant to SERP.

    Thanks for all of the great tips…


  • Vertical Measures Oct 11, 2008

    Thanks Charles – appreciate the heads up.

  • Organic search engine optimisation Oct 14, 2008

    Press release and article submission –the both are very much important for link building. Its proved that even to get a site indexed at google, submitting a good article at 7 or 8 good article directories can be proved fruitful.

  • Search engine optimisation Oct 18, 2008

    Thanks for sharing great 1 way link building tips.
    I want to add another one that social media/social news tag sites. These can also give you good result.

  • Jack - eyeflare travel advice Nov 02, 2008

    I’m always amazed how many scams are out there for building up ranking and traffic. That ‘increasesiterankings.com’ site is just one of an endless string of options.

    The basics are still best, press releases (yes, still), articles, partnerships, buying domains, and yes, even link exchanges. Throw in some really link-worthy content in the mix (helps with all of these) and you’re on to a winner in most verticals.

  • free stuff Dec 29, 2008

    thanks for the link info!

  • Affiliate Networks Jun 11, 2010

    This sounds promising. Its always hard to drive heavy traffic through your site without spending a small fortune

  • Davi Regan Jan 12, 2011

    The article about link building was very important to my newly started business. I’ve used it without any hesitation for my business.

  • Mickey Feb 24, 2011

    Press releases are an excellent way to drive traffic. Whenever I build a clients Website, I will usually submit a press release announcing their new site. This helps get them indexed and to bring in traffic. Thanks for the great article.

  • Henry Gansen Jun 02, 2011

    Wow!, this was a top quality post. In theory Id like to write like this too – taking time and real effort to make a good article but what can I say I keep putting it off and never seem to get something done

  • Quest Fore Mar 23, 2012

    Link building has established itself as the most effective way for Google to establish trust. This article was written a few years ago and in that time press release distribution sites have lost much of their authority with Google. It seems now that real-time sharing via social, news, and blogging are becoming more important as old links start to lose value. It will be interesting to see if this trend continues.