Comments on: Why You Should Favor Partial Match Anchor Text Over Exact Match

By: Michael Schwartz

Michael Schwartz — Tue, 12 Jun 2012 18:37:10 +0000

I’m not exactly sure how Google sorts out an anchor text like that. I suppose it wouldn’t be bad to mix things up like that once in a while for diversity sake, but I’d probably either go with one or the other. Also, if you are naturally linked to by an authoritative site with head term anchor text it’s not a bad thing, it’s just when it’s gamed and done repeatedly.

There’s no set length for an anchor text. The key is diversity so I would be sure to mix in some fairly long anchor texts in which the link is longer than a phrase along with your shorter ones.

By: Glassleker.no

Glassleker.no — Tue, 12 Jun 2012 18:19:10 +0000

What you think about using the brand name along with a keyword?

And how many words do you recommend as anchor text?

By: Keywords, Key words Density And SEO

Keywords, Key words Density And SEO — Mon, 07 Nov 2011 14:38:15 +0000

Keywords, Key words Density And SEO…

[...]Why You Should Favor Partial Match Anchor Text Over Exact Match | Vertical Measures[...]…

By: Michael Schwartz

Michael Schwartz — Fri, 28 Oct 2011 17:35:43 +0000

Perhaps. It’s always been that exact match domains rank highly but as Google continues to update its algorithm perhaps partial match will be more important in that realm as well.

By: Ed

Ed — Fri, 28 Oct 2011 13:22:43 +0000

Thank you this is very useful information. I was just wondering though, if partial match anchor text is an important factor, then might partial match leverage also be applied by choosing a domain name that uses synonyms for the keyword being searched?