For many organizations, including SEO & web development agencies, link building can feel like a tedious process, in which several agonizing steps are required before seeing tangible results.
Link building may not be the most creative part of the website promotion process, but it is an extremely crucial and often overlooked step. If link building is taking up too much of your time or getting you down, the following suggestions can help you overcome some of the most frequent link building beefs.
People that are excited to begin promoting their website are usually eager to start building links right away. In their haste, they often charge ahead full-throttle, getting caught up in bad practices such as link farming and other forms of spamdexing.
The best way to avoid starting off on the wrong foot is to have a master plan in place before you begin building your links. Part of this plan should include how you think of link building itself: instead of viewing it as a process that simply needs to “get done” so you can have it over with, try to think of it as an ongoing relationship within your industry’s larger community, which will pay off in dividends if done right the first time.
Sending link exchange requests is a common and dreaded part of link building. If you’re sending out a bulk email that doesn’t seem particularly compelling even to you, then no wonder no one is responding. If you feel your requests are too generic (“Dear Webmaster”) or lack sincerity (“I like your website”) then it’s time to change them for the better. Otherwise… well you know the definition of insanity.
Another reason people hate link building is that they lack confidence in their website content. If you feel like your website is only worthy of one-time-only guests, then you’re likely to consider link building a waste of time. But if you feel confident that your website is worthy of engaging visitors, then you’ll also have the confidence in knowing that your link building efforts are not in vain. They say, “if you build it, they will come.” But it also follows that if you build it better than your competitors, they will come back.
Now we know why you should love and appreciate the websites that link to you, strive to add even more.
Still hate link building? Go ahead, get it off your chest. Tell us why!
[tags] link building, link exchange, seo companies, link request [/tags]
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Tags: Link Building, link exchange, link request, seo companies, web development agencies
This entry was posted on Monday, October 20th, 2008 at 2:25 am and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 20th, 2008 at 10:21 am
I love link building! I don’t send out requests or anything like that, but just subscribe to about 50 great blogs that I love to read, and then comment. Not all of them are dofollow, but some are, and nofollow will increase traffic anyway.
I also post regularly to forums which I love doing too.
October 20th, 2008 at 3:21 am
I love link building! I don’t send out requests or anything like that, but just subscribe to about 50 great blogs that I love to read, and then comment. Not all of them are dofollow, but some are, and nofollow will increase traffic anyway.
I also post regularly to forums which I love doing too.
October 21st, 2008 at 4:31 am
I totally feel you there lol! I almost have stopped taking clients on because I can’t stand link building for someone else when I could be doing it for me me me!
October 20th, 2008 at 9:31 pm
I totally feel you there lol! I almost have stopped taking clients on because I can’t stand link building for someone else when I could be doing it for me me me!
October 21st, 2008 at 5:51 am
The times when I hate link building the most is when the sites don’t have any good content. Then it becomes such a chore because the link building becomes very unnatural at that point, why would anyone want to link to a crappy site? It’s artificial…
But when a site has good articles, etc, it can really be fun.
October 20th, 2008 at 10:51 pm
The times when I hate link building the most is when the sites don’t have any good content. Then it becomes such a chore because the link building becomes very unnatural at that point, why would anyone want to link to a crappy site? It’s artificial…
But when a site has good articles, etc, it can really be fun.
October 21st, 2008 at 6:42 am
Link building? It is a waste of time. Let others do the linking. For example, I am right now linking to the website of others.
October 20th, 2008 at 11:42 pm
Link building? It is a waste of time. Let others do the linking. For example, I am right now linking to the website of others.
October 21st, 2008 at 12:08 pm
I do blog commenting and also bookmarking sites like del.icio.us
October 21st, 2008 at 5:08 am
I do blog commenting and also bookmarking sites like del.icio.us
October 24th, 2008 at 12:32 pm
I hate it and I know I should spend more time doing this but I just hate it, it’s a boring process.
October 24th, 2008 at 5:32 am
I hate it and I know I should spend more time doing this but I just hate it, it’s a boring process.
October 26th, 2008 at 9:21 pm
It’s time consuming but the thing I dislike most is the fact that older ‘more established’ sites don’t appear to need to link build in order to retain their precious google position.
October 26th, 2008 at 2:21 pm
It’s time consuming but the thing I dislike most is the fact that older ‘more established’ sites don’t appear to need to link build in order to retain their precious google position.
October 27th, 2008 at 4:35 pm
I hate link building but i do social bookmarking sites.
October 27th, 2008 at 9:35 am
I hate link building but i do social bookmarking sites.
October 27th, 2008 at 6:28 pm
As long as I do it 30 – 45 minutes every day and not more, it doesn’t seem like such a chore.
October 27th, 2008 at 11:28 am
As long as I do it 30 – 45 minutes every day and not more, it doesn’t seem like such a chore.
November 10th, 2008 at 1:35 am
Re: link exchanges, does anyone out there still believe these are worthwhile? Knowing what we know about Pagerank and how it flows between and within sites… what’s the case for reciprocal link building nowadays?
November 9th, 2008 at 6:35 pm
Re: link exchanges, does anyone out there still believe these are worthwhile? Knowing what we know about Pagerank and how it flows between and within sites… what’s the case for reciprocal link building nowadays?