Buy Links or Trouble?
- The writer of the articles actually uses and endorses the products mentioned in the links
- The book publisher and the gardening supplies house have a reciprocal agreement
- The book publisher paid for a link
- The owner of the publishing house received a free load of fertilizer to try out (in hopes of being mentioned in a future book); he liked it; he thanked them with a link
- The gardening supplies company is owned by a man whose sister is a sales associate for the book publisher.
Google has asked that Internet users report sites that have paid links. It’s a laughable suggestion – how does anyone else on the Internet know whether you have paid for a link or not? They can’t. And this is why, although some people may temporarily “go underground” with purchased links, the practice isn’t going to stop. It’s a good thing, because these links increase competition and encourage growth and change – two very important aspects of a dynamic marketplace. Whether you buy a link or receive it unsolicited, it’s going to be useful and relevant. If it weren’t, the link wouldn’t show up in Google’s algorithm anyway.
Finally, Google suggests that those who buy links are “buying PageRank.” PageRank isn’t for sale – particularly since it is owned by Google. The algorithm removes or penalizes non-relevant information in search results. If the information is relevant, it will improve rankings. To that end, it doesn’t matter at all whether that link was paid for in cash or trade.
[tags] buy links, sell links, report paid links, paid links, pagerank [/tags]
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