Comments on: 5 Link Building Tactics That No Longer Work

By: Emma Coakes

Emma Coakes — Mon, 05 Nov 2012 10:33:59 +0000

I work with EMDs a lot and it’s not true to say that they no longer have value. The key is understanding that ‘low quality’ EMDs no longer have an advantage. That’s typically long keyword names with poor content designed only to get SERP results. The better EMDs in my client base haven’t moved and some have gone up the ranks.

The EMD advantages that remain are that good ones have kudos and they do impact on the text link profile by virtue of the name.

By: Michael Schwartz

Michael Schwartz — Mon, 29 Oct 2012 16:12:17 +0000

Yes, Jamie, that’s the best way to go about things these days!

By: Jamie Dickinson

Jamie Dickinson — Mon, 29 Oct 2012 10:37:18 +0000

Thanks for the info – I’ve just started a new site and currently doing it the old fashioned way. Promoting good (imo) content through networking, collaborating and link building. It’s hard work, but by connection with real people about relevant topics, I’m confident my audience will start growing

By: George

George — Thu, 25 Oct 2012 11:50:42 +0000

That is a good article! Google used to reward high quality content in the past, but now the rewards are even bigger. I look forward to seeing their algorithm detect spun content – that should clear the serps quite a bit. It’s clear that with the recent changes, SEO has become more expensive; the days where you were ranking fine by blasting hundreds or thousands of low quality article marketing links are gone for good.

By: SEO content marketing roundup, week ending October 24th | SEO Copywriting

SEO content marketing roundup, week ending October 24th | SEO Copywriting — Wed, 24 Oct 2012 09:35:14 +0000

[...] Michael Schwartz discusses “5 Link Building Tactics That No Longer Work” at Vertical Measures. [...]