After two weeks of travelling from Phoenix to Seattle, where I presented at SMX Advanced, to Alaska, where I took a lovely cruise with my wife Andi and had little to no access to Internet, and then down to LA, where I presented at OMS, now I am back in Phoenix in the Vertical Measures office and excited to share my experiences. My amazing staff held down the fort and was kind enough to create a mural for me of what they imagined my trip was like.
So now it’s back to business as I recap my day at OMS in Los Angeles. For this occasion, I presented Social Media for SEO and Link Building. In this presentation, I emphasized the importance of optimizing your social media profiles for search, the fact that real-time search includes social media results and also touched on which industry specific sites might be best utilized as a part of your social media campaign and how to leverage these sites for link building. But, probably my most important point is that if you own a website you must understand that you are now a publisher and you must focus on publishing content that informs or entertains your website visitors. If you do, the links and search rankings will come.
In addition, I met some great folks from a wide variety of backgrounds and professions including Johnny Chan of EBoost Consulting, a digital marketing consultancy
firm, Lisa Leight of Stanton Associates
, Hal Rose of Gifts from a Distance, a company that sells unique gifts for women
, Arbi Alexandri of Submit Express, Inc., which provides search engine optimization
services, Tyler Fraser, a photographer that captures the souls of chess players throughout California, his work titled Kings of California
, Jennifer McNally of Discuss Dental, which provides professional teeth whitening
, Angela Watford of Project Insight, web project management software
for online project collaboration and task management, and Aliza Bornstein of Melissa Data, a data management software
and database company.
All in all, the past two weeks have been exciting with two great conferences that I look forward to year after year and a beautiful and relaxing vacation in between.
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