Link Building Across the West Coast and Back

So now it’s back to business as I recap my day at OMS in Los Angeles. For this occasion, I presented Social Media for SEO and Link Building. In this presentation, I emphasized the importance of optimizing your social media profiles for search, the fact that real-time search includes social media results and also touched on which industry specific sites might be best utilized as a part of your social media campaign and how to leverage these sites for link building. But, probably my most important point is that if you own a website you must understand that you are now a publisher and you must focus on publishing content that informs or entertains your website visitors. If you do, the links and search rankings will come.

 

In addition, I met some great folks from a wide variety of backgrounds and professions including Johnny Chan of EBoost Consulting, a digital marketing consultancy firm, Lisa Leight of Stanton Associates, Hal Rose of Gifts from a Distance, a company that sells unique gifts for women, Arbi Alexandri of Submit Express, Inc., which provides search engine optimization services, Tyler Fraser, a photographer that captures the souls of chess players throughout California, his work titled Kings of California, Jennifer McNally of Discuss Dental, which provides professional teeth whitening, Angela Watford of Project Insight, web project management software  for online project collaboration and task management, and Aliza Bornstein of Melissa Data, a data management software and database company.

 

All in all, the past two weeks have been exciting with two great conferences that I look forward to year after year and a beautiful and relaxing vacation in between.