14 Apr 2017

The Weekly Measure: YouTube Watch Time, Measurement Tips & Link Building Strategies for 2017

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields.

Content Marketing


How Artificial Intelligence is Changing Content Marketing

– Content Marketing Forum


Artificial intelligence is reshaping the content marketing landscape. Here are six ways AI will fundamentally change content marketer’s jobs.

2 Funnels Are Necessary for Content Marketing

– Content Marketing Institute


To find greater success, your company needs a content marketing funnel in addition to its purchase funnel.

Follow My Exciting … Insurance Blog: How to Make Any Industry Riveting

– Marketing Insider Group


Here are the essential tips to get your compelling content marketing started.

Paid Search

Avoid These Common PPC Shopping Strategy Mistakes

– PPC Hero


Avoid these common strategy mistakes to develop a sophisticated Shopping campaign structure and increase overall performance.

treat yo self

AdWords “Optimize for Conversions” Ad Rotation Could Be Killing Your Conversions

– Clix Marketing


The setting says “Optimize for conversions” but have you checked in on what AdWords is actually doing? It could be killing your results like this example.

The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

– Hubspot


Explore exactly what happened during the Great Organic Reach Decline of 2014, and how Facebook decides what content gets surfaced nowadays.

Social Media


4 Ways to Increase YouTube Watch Time

– Social Media Examiner


Looking for ways to keep YouTube viewers watching longer? This article shows you how to increase YouTube video views and generate longer viewing sessions.

10 Important Social Media Updates You May Have Missed

– Search Engine Journal


What’s the latest in the social media world? Here are 10 social media updates from March 2017 that marketers need to know.

6 Brand Certifications to Make You a Better Social Media Marketer

– Hootsuite


As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well.

Search Engine Optimization

5 Digital Marketing Measurement Tips to Uncover HUGE Growth

– Vertical Measures


Learn 5 actionable analytics tips that you can deploy today to help uncover huge digital marketing growth opportunities.


XML Sitemaps: The Most Misunderstood Tool in the SEO’s Toolbox

– Moz


XML sitemaps are a powerful tool for SEOs, but are often misunderstood and misused. Michael Cottam explains how to leverage XML sitemaps to identify and resolve indexation problems.

Google Continues to Crack Down on Fake Google Maps Listings

– Search Engine Journal


Google has released new data which details its recent efforts to keep fake listings off Google Maps.

Link Building


Link Building and SEO Strategies to Resurrect in 2017

– Act-On


This year make SEO and link building a focus of your digital marketing. Learn how with eleven helpful strategies from Act-On Software.

Link building: Preliminary research and analysis

– Search Engine Land


Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.