28 Apr 2017

The Weekly Measure: Increased SEO, Link Building Outreach & B2B Influencer Marketing

The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week.

Content Marketing

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The Content Assembly Line is Broken

– CMI

 

We shouldn’t be producing content as we would a Ford Focus. Here’s the problem and the solution.

4 Surprising Benefits of Content Marketing

– WordStream

 

We all know content marketing drives traffic, but it has a few more surprising benefits that really help you build a business. Check out these four non-obvious benefits of content marketing.

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Paid Search

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Search vs. Display Advertising in 2017

– Vertical Measures

 

Questioning whether to invest in search or display advertising? Find out where you should be spending your advertising budget in 2017 and why!

New LinkedIn Advertising Features are Here

– Clix Marketing

 

Learn more about LinkedIn’s new features for advertisers, including Insights Tag, Website Segments, and Lead Forms.

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Social Media

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How Merriam-Webster’s Witty, Sarcastic, Amazing Twitter Found Its Voice

– Marketing Insider Group

 

Learn about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account.

How to Repost on Instagram: 4 Easy Ways to Reshare Content

– Hubspot

 

You know how to post on Instagram. But do you know how to repost on Instagram? We’ve rounded up the best tools to do it here.

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Search Engine Optimization

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Google Analytics: The Content Marketer’s A-to-Z Guide

– Curata

 

For content marketers, Google Analytics offers self-improvement. It gives you accurate, actionable, and insightful information for reaching your audience.

5 Ways to Use Earned Media to Increase SEO

– Act-On

 

Earned media has always been powerful, but today that power is amplified through influencers and strategic SEO. Learn 5 ways to increase your SEO.

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Link Building

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3 Powerful B2B Influencer Marketing Strategies

– BuzzStream

 

Choosing the right B2B service or product provider can be tough, and there might be many touchpoints necessary before deciding; including consideration of influencer opinions.

9 Link Building Email Outreach Templates That Actually Work

– Hubspot

 

Inbound link building is hard work. Don’t make it harder by sending emails nobody will reply to. Try these link building email templates for your next pitch.

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