12 May 2017

Weekly Measure: Should You Gate Content, Mobile Ad Fraud and 8 Snapchat Mistakes to Avoid

Each week, Vertical Measures presents the Weekly Measure, a collection of this week’s latest updates on all things content marketing, search, social, SEO and link building!

Content Marketing

How to Create Useful How-To Video Content: Essential Toolbox

– Content Marketing Institute

 

Google says YouTube’s how-to searches are growing by 70% year over year. Prioritizing development of how-to content is a great opportunity for answering search intent.

Gated vs. Non-Gated Content: Why, How and When?

– Vertical Measures

 

Answering the great debate: to gate or not to gate content? Get a view of both sides and analyze what’s right for your content marketing strategy and goals.

Optimize Your Content for Inbound Marketing: Part 1

– Act-On

 

For inbound marketingsuccess close attention must be paid to optimizing your content for search engines. This articles provides detail on how to get started!

Gated content

Paid Search

What the Heck Is a Chatbot & How Can It Improve Your PPC Strategy?

– Search Engine Journal

 

Discover how including chatbots in your PPC strategy can aid in achieving your goals.

Isolate Your Competition’s Weaknesses to Strengthen Your PPC Efforts

– PPC Hero

 

Breakdown your competition’s PPC strategy by asking these questions.

Mobile ad fraud: what 24 billion clicks on 700 ad networks reveal

– Tune

 

Here’s what to watch out for when it comes to mobile ad fraud, and how to identify the right mobile ad networks.

mobile-ad-fraud

Social Media

8 Snapchat Mistakes to Avoid (and How to Fix Them)

– Hubspot

 

Create better Snapchat stories by learning from these 8 common mistakes.

Google Analytics and Social Media: What Marketers Need to Know

– Social Media Examiner

 

Explore how to best use Google Analytics in social reporting.

How to Create Achievable Social Media Goals

– Sprout Social

 

Setting realistic, SMART goals for your social media marketing can be difficult. This post breaks down how to properly set some common goals of social media efforts.

Search Engine Optimization

3 logical myths about rankings that can destroy a business

– Search Engine Land

 

Sometimes SEO defies logic. Learn more about common misconceptions about rankings.

3 tactics we’re using for Answer Boxes

– Search Engine Land

 

Wondering how to get your content into the featured snippets answer boxes? Here are three things to try.

7 ‹Title Tag› Hacks for Increased Rankings + Traffic

– Moz

 

Try these 7 title tag ideas that can help increase your site’s traffic and rankings.

white-board-friday

Link Building

eCommerce Link Building: 10 White Hat Methods Many SEOs Still Ignore

– SEM Rush

 

It take time and effort, but eCommerce link development is possible with the right strategies in place.

7 Content Types That Gain the Most Engagement & Links

-Search Engine Journal

 

Producing valuable content is one of the best ways to drive back link growth for your site.

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