07 Jul 2017

The Weekly Measure: Twitter Features, SEO Case Studies & Page Speed Performance

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates.

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Story Marketing: How to Own Your Story to Grow Your Business with Park Howell

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Content Marketing

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How Curation Can Help You Execute on Your Best Ideas

– Curata

 

The key to transforming how much value you get from your ideas? Stop focusing on having more of them. Curation can turn good ideas into great execution.

5 Ways to Increase Efficiency in Content Production

– Marketing Insider Group

 

Here are five ways you can ramp up creation efficiency while maintaining the essence that makes your content stand out.

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Paid Search

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Do Google’s New AdSense Native Ads Violate Its Own Policies?

– Search Engine Journal

 

Google has introduced a new type of AdSense ad unit called “Native ads,” which raises concern as to whether or not the company is violating its own policies

What to Do When You’re Stuck in a PPC Text Ad Rut

– Clix Marketing

 

Writer’s block can be frustrating, overwhelming and infuriating. Here’s what to do when writer’s block strikes when you need some new PPC text ads.

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Social Media

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Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing

– Content Marketing Institute

 

Former head of Twitter TV & Emmy-winning producer talks about how social data fuels new creative series and how it can help you too.

7 New Twitter Features (and 4 Others You May Have Missed)

– HubSpot

 

Uncover what’s new to Twitter – from the Explore tab to live video – that you may have missed.

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Search Engine Optimization

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Unlocking OK, Google: Voice Search Optimization Tactics You Can Use Right Now

– Vertical Measures

 

Learn three key tactics for improving your website’s visibility for voice search.

How to Improve Page Load Speed Performance

– Vertical Measures

 

In this article, we’ll go over the most common ways to decrease your page load speed and help you gain a basic understanding of what goes on behind your site.

How to Improve Page Load Speed Performance

Link Building

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SEO Case Study: Zero to 100,000 Visitors in 12 Months

– Search Engine Land

 

Columnist Andrew Dennis outlines the process he used to successfully build up traffic for a brand-new website – without using any tricks or hacks.

Fix Your Outbound Link Problem in a Single Workday

– Search Engine Land

 

Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links — without getting rid of the ones that are helping you.

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E-Mail

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Weekend Reading: “Email Marketing Rules”

– Marketing Insider Group

 

About The Marketing Book Podcast interview with Chad S. White, author of “Email Marketing Rules.”

6 Tips to Make Your Brand an Email Response Rockstar

– Moz

 

It’s time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response.

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